Open to opportunities

Andrew Moritz

@andrewmoritz

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Seasoned integrated Creative Director blending strategy, storytelling and AI.

South Africa

Message

What I'm looking for

I’m seeking leadership roles where I can drive brand strategy and creative teams, integrate AI-driven workflows, deliver measurable marketing outcomes, and work in a collaborative, growth-minded company culture.

I’m a seasoned Creative Director with over 20 years’ experience leading brand, digital and experiential work across global agencies, startups and my own ventures.

I combine strategic vision with hands‑on creative leadership—shaping multi‑disciplinary teams, driving brand direction and delivering measurable campaigns aligned to marketing KPIs and ROI.

I actively integrate AI and emerging tools (Midjourney, ChatGPT, Runway) into creative workflows to streamline processes and future‑proof brand experiences while applying trend analysis and cultural foresight to inform work.

As a co‑founder and long‑term agency leader, I bring entrepreneurial rigour, client pitching experience at C‑level, and a human‑centered approach to design, UX and experiential storytelling.

Experience

Work history, roles, and key accomplishments

Current

Integrated Creative Director

Current

Freelance / Independent

Jan 2022 - Present (3 years 8 months)

Spearheaded digital and physical experiential strategies, designing user-centered journeys and driving brand storytelling to differentiate clients in saturated markets while mentoring cross-functional teams.

Creative Direction Experience Design Brand Strategy Team Leadership UX Adobe Creative Suite Client Relations

Integrated Creative Director

Two Tone Global ATL

Jan 2020 - Jan 2022 (2 years)

Led digital experiential activations for major FMCG clients, deepening consumer journey expertise across B2C and B2B and delivering targeted campaigns that improved engagement and conversion.

FMCG Digital Activations Campaign Strategy Team Leadership

Integrated Creative Director

Wunderman Thompson South Africa

Jan 2017 - Jan 2020 (3 years)

Directed retail, digital and direct marketing creative strategies, driving business development through research-led insights and delivering measurable, targeted campaigns for clients.

Retail Marketing Direct Marketing Strategy Research Business Development Brand Development Stakeholder Management

Co-Founder & Chief Creative Officer

Black Robot Advertising

Jan 2008 - Jan 2017 (9 years)

Co-founded and led creative vision for a full-service agency, building teams, managing clients, and aligning brand storytelling with business goals to grow the agency over a decade.

Creative Strategy Team Building Client Management Storytelling entrepreneurship Campaign Development

Designer / Art Director

Talisman Advertising

Jan 1999 - Jan 2016 (17 years)

Progressed from designer to art director, developing impactful visual storytelling across traditional media and contributing to brand communication and studio management.