I am a seasoned UX leader with a decade of experience in designing human-centered digital products. I've had the privilege of collaborating with diverse product teams and global brands, creating insight-led solutions that drive economic value. My journey spans corporate environments, tech startups, and traditional agencies, targeting both B2B and B2C sectors.
Currently, I serve as a Business and Management Principle Experience Designer at Foolproof, where I lead project teams, build client relationships, and define project approaches. My recent accolades include being a Jury Judge at The Bookmarks, D&AD, and Cannes Lion. I also hold a Bachelor’s Degree in Creative Brand Communications from Vega School of Brand Leadership.
As the Founder and Lead Experience Designer at TWD Designs, I utilize customer insights and UX best practices to help businesses make strategic decisions. My expertise includes user research, design systems, and mentoring teams to foster a culture of continuous learning and improvement. I am passionate about creating user-friendly designs that deliver impactful results across various industries.
