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Dominic Edwards

@dominicedwards

Creative Director and Senior Designer with 10+ years leading cross-channel campaigns and brand storytelling that drives measurable results.

South Africa

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What I'm looking for

Creative Director with 10+ years' experience leading design, brand, and creative direction across agency, corporate, and freelance environments. Experienced across concept, design, web, video, social and print. Committed to building inclusive, collaborative creative teams.

I’m a Creative Director with over 10 years in the creative industry, built on strategic planning, creative direction, and cross-functional team leadership. I’ve led and executed successful creative campaigns across digital, print, and multimedia, translating brand objectives into work that delivers measurable impact.

A career highlight was leading a full-scale re-branding initiative for a major client, resulting in a 30% increase in brand awareness. I’m known for visual storytelling, managing projects from concept to delivery under tight deadlines, and aligning clients and teams around clear creative direction.

I’m passionate about fostering collaborative, inclusive environments that encourage diverse perspectives and creative innovation. Through roles ranging from Design Lead to Senior Creative Designer/Art Director, I focus on empowering people while delivering standout design across web, social media, video, and print.

Experience

Work history, roles, and key accomplishments

Creative Director

iDCreative

Dec 2025 - Sep 2026 (9 months)

Provided brief interpretation, design, and creative direction for existing clients. Delivered creative concepts from initial direction through final execution.

Creative Direction Design Concepts Graphic Design Project Delivery Design Execution Multimedia Design

Design Lead

Teneo Eduction

Sep 2025 - Nov 2025 (2 months)

Led a small team with the CEO and CMO to meet brand requirements. Delivered concept, design, and content across web, social media, and video for education-focused clients.

Creative Leadership Web Design Social Media Content Video Design

Design Specialist

Integer Hotspot Agency

Jul 2025 - Aug 2025 (1 month)

Supported delivery of pharmaceutical graphic requirements as part of the creative team. Produced concept-led design work across web, social media, and print for clients including Haleon and GSK.

Pharmaceutical Graphics Web Design Social Media Design Print Design client support Creative Production Content and Design

Design Lead

Planet Fitness

Feb 2020 - May 2025 (5 years 3 months)

Led a creative team alongside the marketing head to deliver brand requirements across concept, design, web, social, print and video. Delivered a full-scale re-brand initiative that increased brand awareness by 20% and customer engagement by 15%. Clients included Discovery Health, Sanlam, Momentum, Hyrox and USN.

Adobe Creative Cloud

Education

Degrees, certifications, and relevant coursework

Udemy (Online)

Online Short Course, Artificial Intelligence (AI) & Design Tools

Completed online short learnership courses covering AI fundamentals and design/content creation tools such as InDesign, WordPress, and video editing (Premiere, Rush, After Effects).