MMMark McIntyre
@markmcintyre
Award-winning digital design lead specializing in design systems.
South AfricaWhat I'm looking for
I am an accomplished Senior Digital Product and Design Lead with over 20 years of experience in responsive digital design, UI, UX, and design systems within agile environments. My expertise lies in crafting user-first, omni-channel experiences that blend strong visual clarity with strategic thinking. I have a proven track record of bridging design and development, enhancing collaboration and streamlining delivery through my front-end fluency in HTML and CSS.
Throughout my career, I have successfully unified and elevated digital experiences for major brands, including DStv and Standard Bank, delivering measurable improvements in customer satisfaction and engagement. My passion for design ops and systems thinking drives me to mentor teams and foster high-impact outcomes, ensuring that the products we create are not only effective but also a source of pride for everyone involved.
Experience
Work history, roles, and key accomplishments
Lead Product Designer
Multichoice DStv
Aug 2020 - Present (4 years 11 months)
Directed cross-functional design and vendor teams to consolidate 110+ websites into a single, high-performance platform—delivered ahead of schedule. Architected and deployed a scalable global design system (200+ components), enabling consistent UI/UX across web, app, and marketing channels.
Senior UI Designer & Design Lead
Standard Bank
Jul 2018 - Present (7 years)
Led distributed teams across regions to deliver high-impact, responsive UI solutions for Standard Bank’s global digital platforms. Scaled the internal UI component library from 30 to 200+ components, improving speed, consistency, and accessibility across platforms.
Digital Creative Director & Special Projects Lead
Silverstone Solutions
Jan 2014 - Present (11 years 6 months)
Led creative and special projects at a premier digital agency serving enterprise and consumer brands. Delivered 300+ campaigns and launched an internal gamification platform with 500+ challenges across 40 campaigns.
Freelance Digital Designer
ONExBIGMACDIGITAL
Jan 2010 - Present (15 years 6 months)
Founded and led an independent creative consultancy delivering digital-first design solutions for clients from startups to corporate. Produced award-winning digital campaigns and design projects across industries.
Creative Director
SelaMedia
Jan 2010 - Present (15 years 6 months)
Led multidisciplinary design output for a boutique creative studio specialising in high-end real estate, media, and corporate clients. Managed a team of 15 designers delivering 3D, interactive, and motion graphics projects.
Education
Degrees, certifications, and relevant coursework
Damelin
Diploma, 3D Graphics and Animation
Completed a diploma program focused on 3D graphics and animation. Gained expertise in various aspects of 3D design and animation techniques.
Damelin
Diploma, Desktop Publishing and Graphics
Undertook a diploma in Desktop Publishing and Graphics. Developed skills in graphic design principles and desktop publishing software.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Website
onexbigmac.comJob categories
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