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Reuben Masithela

@reubenmasithela

Senior Graphic Designer with 15+ years crafting bold brands, digital content & motion graphics. Johannesburg-based & open to opportunities.

South Africa

Message

What I'm looking for

I’m looking to lead high-impact design across print and digital—balancing strategy with execution, mentoring creatives, and partnering cross-functionally to elevate brand visibility, surpass KPIs, and help drive sales through great storytelling.

With over 15 years of experience in the creative industry, I am a Johannesburg-based Senior Graphic Designer and multidisciplinary creative who specialises in branding, digital design, social media content, motion graphics, and visual storytelling — across both print and digital platforms.

My career has taken me across agencies, corporate brands, and sports organisations, delivering creative solutions in industries spanning finance, beauty, food, wellness, lifestyle, mining, and sport. Brands and organisations I have had the privilege of working with include MSL Group, Tier 11, Standard Bank, Old Mutual, Mukuru, Nando's, WOW Skin Science, NBA Africa, PPS Insurance, Siwelele FC, and The Diamond Store London.

My expertise spans branding and identity design, social media content creation, UI/UX and web design, motion graphics, video editing, digital marketing, photography, creative direction, and campaign development. I am highly proficient in the Adobe Creative Suite — Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro — as well as WordPress, Mailchimp, and Canva.

I hold a National Diploma in Graphic Design from the Central University of Technology, and I continue to grow my skill set through self-development, online learning, and hands-on industry experience.

I thrive in fast-paced environments where creativity meets purpose. I am detail-oriented, collaborative, and deeply passionate about producing design work that is not only visually compelling but meaningful — work that genuinely connects with people.

Outside of my professional life, I channel my creativity into contemporary artwork, photography, content creation, and fitness — pursuits that continuously fuel both my personal growth and creative perspective.

Experience

Work history, roles, and key accomplishments

Brand and Design Manager

Siwelele FC

Aug 2025 - Mar 2026 (7 months)

I led the club’s creative direction and digital presence across multiple platforms, producing high-quality branding and visual content aligned with national and international standards. I managed the website, social media, and email newsletter while developing engaging campaigns and fan-focused content that strengthened brand visibility, audience engagement, and overall digital growth.

Graphic Design Digital Marketing Video Production Photography Adobe Creative Suite Adobe Photoshop Adobe Illustrator Adobe Premiere Pro Adobe After Effects adobe indesign Brand Management Creative Direction Design Mentorship Multimedia Design Social Media Marketing

Senior Designer & Art Director

Lobengula Advertising

May 2023 - Jul 2023 (2 months)

As a Senior Designer and Art Director, I created impactful visual identities and marketing campaigns for diverse clients across digital and print platforms. My role combined creativity, strategy, and brand consistency to deliver engaging, results-driven design solutions.

Graphic Design Art Direction Advertising Social Media Digital Marketing Adobe Creative Suite Adobe Photoshop Adobe Illustrator Adobe Premiere Pro Adobe After Effects adobe indesign Adobe Creative Cloud

Visual Communication Lead

PPS Financial Services

Oct 2022 - Mar 2023 (5 months)

Owned the full visual communication pipeline for internal and external print and digital projects, translating departmental visions into marketing collateral. Improved brand standards while maintaining the PPS tone through coordinated rollout delivery.

Graphic Design Creative Direction Social Media Marketing Social Media Branding Presentation Design visual communication Print Design Digital Design Marketing Collateral Rollout

Art Director & Senior Designer

Tier 11

Mar 2021 - Oct 2022 (1 year 7 months)

As a Senior Digital Designer and Direct Marketing Designer, I led creative strategies for multiple clients by developing impactful visual identities and high-performing digital campaigns that drove engagement and conversions. Through a strong understanding of the online customer journey, I created compelling design solutions that contributed to exceeding KPIs for most clients.

Brand Design Brand Marketing Graphic Design Adobe Creative Suite Direct Response Marketing Art Direction Direct Marketing Photoshop Illustrator InDesign Web Design PowerPoint After Effects

Head of Design

MSL Group

May 2016 - Dec 2019 (3 years 7 months)

As the Head of Design, my role encompassed devising high-impact design solutions while providing guidance and mentorship to junior designers. Collaborating closely with the team, we consistently delivered impactful design work that elevated sales figures, enhanced brand visibility, and achieved viral success through innovative thinking and top-notch design craftsmanship.

Graphic Design Branding Video Content Digital Design Digital Marketing Social Media Marketing Adobe Creative Suite Adobe Photoshop Adobe Illustrator Adobe Premiere Pro Adobe After Effects adobe indesign Head of Design Art Direction Design Mentorship Creative Leadership

Graphic Designer

Retech Technologies

Oct 2014 - Apr 2016 (1 year 6 months)

Translated client briefs into design decisions with continuous alignment to agreed requirements, and supported sales by contributing creative ideas and presenting pitches to win new clients.

Branding & Design Branding Print Design Print Production Social Media Marketing Graphic Design visual communication Sales Support Sales Pitching

Education

Degrees, certifications, and relevant coursework

Central University of Technology, Free State

National Diploma in Graphic Design, Graphic Design

2008 - 2013

Grade: 60

Activities and societies: Graphic Design & Visual Communication Branding & Corporate Identity Design Illustration & Digital Illustration Advertising & Marketing Design Photography & Image Editing Web & Digital Design Motion Graphics & Multimedia Fundamentals Design Theory & Art Direction Concept Development & Creative Thinking Print Production & Pre-Press Professional Practice & Portfolio Development

Completed an N. Diploma in Graphic Design at the Central University of Technology.