Evi Lai

Promoted to Head of Marketing and Communications within three months, I successfully implemented strategic marketing goals across 8 e-commerce websites, significantly boosting brand presence and ROI. My leadership led to a 52% increase in sales revenue over an eight-month term, outperforming competitors and increasing traffic.

I collaborated with specialists to optimize resources and budgets, significantly boosting customer growth and company revenue. Key achievements include launching efficient e-commerce platforms and securing contract extensions, managing diverse client portfolios across B2B and B2C sectors.

I contributed to diverse projects, including marketing strategic consultations, cross-functional collaborations, and website/app launches. My management approach effectively engaged key audiences, drove revenue growth, and enhanced brand visibility for organizations like Autonams and Riga International School.

I provided accessible and responsive phone line services, addressing urgent emotional and psychological needs, including grief recovery and self-harm/suicide prevention. I established strong rapport with clients, identified core issues, and provided tailored coping strategies and support resources.

As the founder of this start-up, I established a clear business vision and implemented strategic operational plans, fostering strong relationships with employees and industry experts. I developed customized solutions and strategies by leveraging market trends, securing funding and negotiating contracts with partners.

I provided accurate, real-time translations and interpretations for clients, ensuring precise conveyance of nuances in both source and target languages, including highly sensitive material. My duties involved interpreting during conference calls, trials, high court cases, and business meetings, where clarity and attention to detail were paramount.

I managed client accounts to create positive experiences and build strong relationships, ensuring smooth operations and effective service delivery. My responsibilities included generating insights from reporting and analysis to drive performance improvements and upholding compliance with industry standards.

I played a crucial role in enhancing the customer experience within a start-up, focusing on a Customer Rewards program and navigating challenges in a collaborative venture. I took on a leadership role by delegating tasks, setting priorities, and defining objectives to optimize operations and improve customer relations.

I provided on-the-ground support for sales representatives during campaigns, focusing on the export of guitars from brands like Gibson, Yamaha, and Fender Japan. A notable experience included meeting Mr. Susuma Sakuma-san, the inventor of SAKUMA Amplifier systems.

Completed various Google Skillshop courses focusing on Digital Marketing, E-commerce newest features, UX design and testing, SEO Strategy (local and international), and PPC - paid per click Google ads.

Undertook studies in Social Science, focusing on foundational concepts and theories within the field.

Studied Digital Marketing data and features, Cloud security, AI, Web Page UX/UI design, Digital Multimedia and Information Resources, Project management, and Website architecture. Gained knowledge in cybersecurity threat and vulnerability management.

Worked online with an international team and specialists, creating case studies and researching the newest features related to Brand awareness, SEO, Paid ads, and social media (GMB, GSC, GTM).

Studied Business Administration and Management, gaining foundational knowledge in business operations and strategic planning.