Open to opportunities

Eva Hong

@evahong

Message

Experienced marketing and brand strategist skilled in campaign management and creative communications.

Malaysia

Message

What I'm looking for

I seek a full-time or hybrid role in marketing, advertising, or brand strategy where I can lead campaigns, manage events, and grow brand presence while collaborating with a driven team.

I am a marketing and brand strategist with extensive experience driving campaigns, managing events, and sustaining brand consistency across B2B and B2C channels.

Over my career I have led regional trade shows, planned and executed large-scale events, and developed marketing communications including video, website, print and electronic media.

I excel at market research, competitor analysis, ad performance evaluation and vendor coordination, and I use those insights to deliver measurable results and strengthen brand value.

I am multilingual (English, Bahasa Malaysia, Mandarin, Cantonese), proficient in MS Word, PowerPoint, Adobe Photoshop and Illustrator, and I bring a positive, solutions-focused approach to client relations and team collaboration.

Experience

Work history, roles, and key accomplishments

Current

Brand Creative Strategist

Current

Jan 2023 - Present (3 years)

Drive marketing campaigns through new content and media production strategies, conduct market research and ad performance analysis, and enhance brand consistency to achieve client business goals.

Brand Strategy Market Research Content Production Creative Briefing Client Relations Adobe Photoshop Adobe Illustrator

Senior Executive, Marketing

Big Dutchman (Asia)

Jul 2016 - Apr 2022 (5 years 9 months)

Planned and executed Southeast Asia trade shows, managed marketing communications (video, web, print, electronic) and coordinated B2B advertising targeting and external vendors to maintain brand consistency.

Marketing Communications Brand Management Video Production Stakeholder Management

Assistant Manager, Advertising

Setia Haruman Sdn Bhd

Sep 2012 - Jul 2016 (3 years 10 months)

Explored and implemented advertising channels (print, digital, OOH, radio), coordinated website and social media initiatives to raise visibility, and managed suppliers, licensing and promotional collateral production.

Advertising Strategy Digital Media Social Media Licensing

Executive, Advertising

Setia Haruman Sdn Bhd

Jul 2008 - Sep 2012 (4 years 2 months)

Developed advertising collaterals and marketing presentations, conducted market research, and coordinated with vendors and agencies to support sales and product launches.

Creative Development Marketing Research Presentation Design

Senior Account Services

Arturn Advertising & Marketing

Jan 2005 - Dec 2006 (1 year 11 months)

Managed key client accounts with multiple concurrent projects, coordinated media planning and events, implemented filing systems, and developed advertising strategies with measurable recommendations.

Account Management Media Planning Client Relations Event Coordination Advertising Strategy Project Management

Executive, Account Services

Arturn Advertising & Marketing

Jan 2004 - Dec 2005 (1 year 11 months)

Supported client projects and administrative production oversight, prepared meeting reports, and managed multiple concurrent client deliverables and graphic layout reviews.

Reporting Graphic Review Administrative Support