At Hai Fu Marketing, I build and manage a small client base for digital marketing creatives. I produce ad creatives focused on engagement and conversions, handling the workflow from client acquisition through design to delivery.
At Herbal Farmer Retail, I directed the branding strategy across customer touchpoints and led promotional key visuals, UI assets, social content, and POSM for product launches.
At The Mall, Mid Valley Southkey, I designed marketing collateral and merchandise and managed social media advertising for the landlord and tenants. I also coordinated with contractors ahead of the mall's launch.
At Hustle Internet (哇！尽在新山), I was part of the pioneer team that drove the company's first RM1 million in revenue. I led content planning and film production that reached over 1 million users monthly, and ran campaigns that increased client enquiries by more than 30%.
