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Dwi J Kumbini

@dwijkumbini

Digital marketing manager at Biz of RE, strengthening six luxury publications’ digital presence through SEO, content strategy and campaigns.

Malaysia

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At Biz of RE Sdn Bhd, I shape digital marketing strategy and lead a team across six publications, including Harper's BAZAAR Malaysia, GLAM Malaysia and The Peak Malaysia. I work on website performance, SEO/AEO/GEO, email marketing and social media to strengthen each publication’s digital identity.

At Heehee Concept SDN BHD, I led brand marketing and omnichannel campaigns across online and offline channels. I also worked on website and e-commerce optimisation, brand collaborations and events.

At QI Group, I fulfilled the launch of Banago.shop, generating traffic and engagement organically across social media and the website. I developed marketing best practices for Banago.shop and qLearn, including brand positioning, content strategy and website optimisation.

At Virtual Hive Sdn Bhd, I developed social media strategies and initiated a Pinterest strategy that achieved 350k impressions, an audience of 207k, 20k engagements and 300 website visits within one month, organically. Earlier, I established Hidden Langkawi’s brand positioning and social presence, and produced branded visuals for ACE Hardware Indonesia.

Experience

Work history, roles, and key accomplishments

Current

Digital and Creative Senior Manager (Consultant)

Current

Biz of RE Sdn Bhd

Jul 2025 - Present (1 year 3 months)

Spearheading digital marketing strategies to strengthen brand visibility and drive measurable growth. Providing strategic leadership to a team of 10+ across six publications, ensuring deliverables and KPIs align with business objectives.

Digital Marketing SEO AEO GEO Email Marketing Social Media Management Content Strategy Data Analysis KPI Analysis Team Leadership

Chief Branding and Marketing Officer

Heehee Concept SDN BHD

Jul 2023 - Jun 2025 (1 year 11 months)

Led and executed all brand marketing activities to ensure consistency, relevance, and effectiveness. Implemented omnichannel marketing strategies focusing on BTL and TTL tactics, including content production, campaign development, and e-commerce optimization.

Brand Marketing Omni Channel Marketing BTL TTL Content Strategy Campaign Management Ecommerce Optimization Market Analysis Consumer Insights Cross Functional Collaboration

Senior Social Media Strategist cum Brand

QI Group

Jun 2021 - May 2023 (1 year 11 months)

Fulfilled the launch of Banago.shop resulting in significant traffic and engagement through organic social media channels. Constructed marketing best practices for Banago.shop and qLearn, including brand positioning, social monitoring, WhatsApp marketing, and content strategy.

Social Media Strategy Brand Positioning Content Marketing Video Content Marketing Website Optimization Product Training Workshop Facilitation WhatsApp Marketing Competitor Monitoring

Visual Designer cum Social Media

Virtual Hive Sdn Bhd

Jan 2019 - May 2021 (2 years 4 months)

Translated brand into design work and creative content across BTL and TTL channels. Developed and executed social media marketing strategies for Instagram, Facebook, YouTube, and Pinterest targeting English, German, and Japanese markets.

Visual Design Social Media Marketing Instagram Facebook YouTube Pinterest KOL Identification Influencer Marketing Scrum Trello Asana

Marketing Manager

Hidden Langkawi

Aug 2018 - Jan 2019 (5 months)

Established brand positioning, USPs, narrative, and visual identity. Spearheaded marketing strategies and initiatives, conducted photoshoots, and built presence on Instagram and Facebook through community management and content strategy.

Brand Positioning Marketing Strategy Content Strategy Community Management Photography Social Media Management TripAdvisor Optimization Spokesperson

Interior Graphic Designer

PT. Kawan Lama Sejahtera

May 2016 - Aug 2018 (2 years 3 months)

Produced decorative and informative visuals with strong ACE Hardware Indonesia branding, resulting in a smooth customer journey on-site. Collaborated with Visual Merchandise, Interior Design, Finance, external vendors, and Operations teams.

Graphic Design Visual Merchandising Interior Design Collaboration Budgeting Vendor Management Concept Development

Creative & Media Coordinator cum Social Media Manager

EF Swara Group

Oct 2014 - Apr 2016 (1 year 6 months)

Led social media strategy and implementation for 10 branches and 3 regional accounts on Instagram and Facebook. Oversaw internal and external promotional media channels, including television commercials, ATL, BTL, and TTL.