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Eunice Báez SánchezES
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Eunice Báez Sánchez

@eunicebaezsanchez

Communications professional and international consultant on communication strategy. Specialist in heritage museums and project management.

Costa Rica
Message

I'm a communications and cultural heritage professional based in Costa Rica, with 20 years of experience across communication strategy, journalism, cultural policy, museums and international organizations. I work remotely with teams in Europe, Latin America and Asia.

Since 2023 I've worked as a Public Communications Consultant for the UNESCO San José Regional Office, where I develop communication content and strategy on education, science and culture. I'm also Vice Chair of the Advisory Council of the International Council of Museums (ICOM), elected in 2023 and re-elected in Dubai in 2025. I previously served six years as President of ICOM Costa Rica, leading its shift to fully digital operations during COVID-19. I'm also Co-Chair of the Museum of Identity and Pride (MIO), Central America's first LGBTIQ+ museum, which I helped found in 2018.

Earlier in my career I worked as a legislative advisor on culture and audiovisual production in Costa Rica's Legislative Assembly (2018–2022), where I helped draft and advance laws on the creative economy and film incentives. Before that I worked in communications and artistic production at the Museum of Contemporary Art and Design, and as a journalist for Grupo Nación. I've also worked with ICCROM in Rome and with the University for Peace.

I hold a Master's in World Heritage and Projects for Development (UNESCO Chair, University of Turin, Cum Laude) and a Master's in Media Management. I'm now a PhD candidate in Society and Culture at the University of Costa Rica, researching community museums in Central America. I've spoken at international conferences in Singapore, Taiwan, Brazil and the Netherlands, and I'm the author of two short-fiction books, Música para correr (2021) and Postales (2025).

Experience

Work history, roles, and key accomplishments

International Council of Museums (ICOM) logoII
Current

Vice-Chair, Advisory Council

International Council of Museums (ICOM)

Nov 2023 - Present (2 years 11 months)

Advise ICOM's Executive Board and General Assembly on global policy, finance, and governance matters as part of the organization's highest consultative body. First Costa Rican to hold this role.

Legislative Assembly of Costa Rica logoLR

Legislative Advisor, Culture / Audiovisual Production

Legislative Assembly of Costa Rica

May 2018 - Jan 2022 (3 years 8 months)

Served on the fraction's cross-cutting communications and narrative team, supporting ten legislators with audiovisual content and strategic messaging. Advised on cultural-sector policy and contributed to drafting and advancing legislation.

Education

Degrees, certifications, and relevant coursework

University of Costa Rica logoUR

University of Costa Rica

PhD Candidate, Society and Culture Studies

2026 -

PhD candidate in Society and Culture Studies, ongoing since March 2026.

University of Turin logoUT

University of Turin

Master's, World Heritage and Projects for Development

Grade: Cum Laude

Master's degree in World Heritage and Projects for Development, awarded with Cum Laude in 2022.

Universidad Estatal a Distancia logoUD

Universidad Estatal a Distancia

Master's, Media Administration

2012 - 2014

Master's degree in Media Administration, completed between 2012 and 2014.

University of Costa Rica logoUR

University of Costa Rica

Bachelor of Arts, Journalism

Bachelor of Arts in Journalism, completed in 2008.

UR

University of Costa Rica

Bachelor of Arts, Audiovisual Production

Bachelor of Arts in Audiovisual Production, completed in 2007.

Tech stack

Software and tools used professionally

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