Open to opportunities

Ethan Harrell

@ethanharrell

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Experienced Senior Digital Strategist driving measurable growth through data analysis.

United States

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What I'm looking for

I am looking for a role that allows me to leverage my digital strategy expertise while fostering a collaborative and innovative work environment.

As a Senior Digital Strategist, I have honed my skills in planning, optimizing, and managing paid search and social campaigns across various industries, including automotive, furniture, and healthcare. My approach is rooted in data analysis and creative problem-solving, allowing me to drive measurable growth for my clients. I thrive on developing full-funnel performance strategies that encompass SEM, vendor management, and website optimization.

In my current role at Phelps Digital, I manage and optimize paid media campaigns across platforms such as Google, Bing, and Meta Ads. My responsibilities include conducting detailed performance audits and reallocating budgets to enhance return on ad spend (ROAS). I lead monthly strategy calls with clients, providing actionable insights through clear, data-driven reporting while educating them on digital best practices. My leadership experience extends to mentoring new hires and fostering a collaborative team environment.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Strategist

Current

Phelps Digital

Dec 2022 - Present (2 years 8 months)

Managed and optimized paid media campaigns across Google (Search, Display, Performance Max), Bing, and Meta Ads to drive measurable results for clients in various industries. Conducted detailed performance audits and cost-per-lead/sale analysis, reallocating budget across platforms and vendors to reduce waste and improve ROAS. Led monthly client strategy calls, providing actionable insights throug

Google Ads Meta Ads Bing Ads Performance Max Client Strategy Data Analysis Budget Management A B Testing

Account Manager

Apex Systems

Oct 2021 - Present (3 years 10 months)

Worked with leadership to define and achieve agreed upon goals for assigned accounts. Cultivated and maintained existing relationships with key stakeholders, identifying and pursuing new business opportunities. Managed the full recruiting lifecycle including interview process, feedback collection, and offer extensions to qualified candidates.

Account Management Stakeholder Management Business Development Recruiting Interview Process Management Event Planning

Team Lead/Interim Manager

Main Squeeze Juice Co.

Nov 2020 - Present (4 years 9 months)

Oversaw all store operations while maximizing efficiency and ROI, managing a team of 20 members. Planned and executed all monthly marketing objectives, creating a system to establish and maintain par levels while minimizing waste in production costs. Led all ordering and receiving efforts for store inventory, overseeing vendor performance and managing relationships to ensure alignment with client

Team Leadership Marketing Objectives Inventory Management Vendor Management ROI

Education

Degrees, certifications, and relevant coursework

University of Southern Mississippi

Bachelor of Science in Business Administration (BSBA), Business Administration

2015 - 2019

Activities and societies: President of Alpha Tau Omega Fraternity

Completed a comprehensive curriculum in Business Administration, focusing on core business principles. Acquired a Professional Sales and Marketing Certificate, enhancing expertise in sales strategies and marketing techniques.