Eta Sheidaei
@etasheidaei
Marketing Executive and CMO driving data-led growth, brand building, and scalable MarTech operations.
GermanyWhat I'm looking for
Ich bin ein Marketing Executive und Chief Marketing Officer mit über 10 Jahren internationaler Erfahrung in Digital Marketing, Branding und datengetriebener Wachstumsstrategie. Ich habe Marketing-Organisationen bis zu 80 FTE geführt, Inhouse-Agenturen aufgebaut und Budgets bis zu €60 Mio. verantwortet.
Ich verbinde wissenschaftlich fundierte Konzepte mit sofort anwendbaren Tools und Methoden, um Marketingmodelle verständlich zu machen und Talente zu fördern. In Rollen als CMO bei HKCM und Dirk Kreuter sowie als Manager Digital Strategy bei FM Management Consulting habe ich Revenue Engineering, CRM- und MarTech-Stacks sowie kanalübergreifende Funnel-Architekturen erfolgreich implementiert.
Als Gründer und früherer CEO baute ich ein Foodtech-Loyalty-Programm auf und skalierte Teams schnell; ich unterrichte und engagiere mich in Lehre und Ehrenamt, weil mir Praxisnähe und die Entwicklung von Menschen am Herzen liegen.
Experience
Work history, roles, and key accomplishments
Chief Marketing Officer
HKCM
Aug 2025 - Present (1 month)
Owns group-wide marketing and full P&L for a leading asset management and financial intelligence firm, driving international brand expansion, revenue growth, and a Revenue Engineering framework to optimize retention and cross-sell.
Group Chief Marketing Officer
Dirk Kreuter Company Group
Feb 2023 - Feb 2024 (1 year)
Led group-wide marketing across 10 subsidiaries, built and managed in-house agencies with 60+ FTE, and optimized marketing investments to improve profitability through data-driven funnel and storytelling strategies.
Manager Digital Strategy
FM Management Consulting
Jan 2020 - Dec 2022 (2 years 11 months)
Developed digital transformation strategies (e‑commerce, CRM, AdTech), led international teams and multi-million euro projects, and owned CRM/data stack optimization and forecasting for marketing efficiency.
Founder & CEO
Kwaita
May 2017 - Dec 2020 (3 years 7 months)
Founded a foodtech multi-partner loyalty program, launched brand identity and positioning, and scaled the team from 2 to 40 employees within six months to drive rapid growth.
Head of Marketing & Business Development
Asunya
Jun 2016 - Apr 2017 (10 months)
Restructured and repositioned an education NGO, built new partnerships and sponsor models, opened an Istanbul office, and led cross-functional teams to execute strategic realignment.
MCAssociate, Marketing & Sales Practice
McKinsey & Company
May 2014 - May 2016 (2 years)
Advised global clients on digital transformation and MarTech infrastructure, delivering data-driven performance marketing strategies and managing multinational teams for tech-enabled solutions.
GOAdvised companies on online marketing strategy, implemented campaigns using Google Marketing Platform and analytics, and built tracking infrastructures for data-informed decisions.
Led technical integration of Klarna into German retail platforms, managing implementation teams and project timelines to enable payment solutions across merchants.
Education
Degrees, certifications, and relevant coursework
UMUniversity of Maastricht
Bachelor of Arts, International Business Management
Completed a Bachelor of Arts in International Business Management with coursework in international business strategy and management.
OSOstfalia University of Applied Sciences
Media Design & Marketing
Activities and societies: Student Senate Chairman; Student Parliament Chairman
Studied Media Design & Marketing with practical projects in media production, marketing strategy, and student leadership roles.
Tech stack
Software and tools used professionally
Availability
Location
GermanyAuthorized to work in
Job categories
Skills
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