Esther Ruiz Calderón
@estherruizcaldern
I grow hotel revenue through SaaS adoption, distribution strategy, and key-account management across EMEA.
SpainWhat I'm looking for
I've managed travel-tech and hospitality distribution for NOVASOL (AWAZE Group), supporting client onboarding, account management, and partner revenue performance across Spain, Portugal, and France. I use Salesforce and MicroStrategy dashboards to monitor account health, distribution metrics, and client satisfaction.
Across hotel, tourism, and receptive-agency roles, I've led commercial strategy, OTA integration, PMS deployment, contracting, pricing, rate parity, and B2B/B2C distribution. My background spans revenue management, client retention, channel optimization, and operational leadership.
Experience
Work history, roles, and key accomplishments
Sales & Support Manager
Novasol
May 2022 - Jul 2023 (1 year 2 months)
Managed client onboarding, support, and distribution account management across Spain, Portugal, and France. Optimized partner revenue performance and property distribution through data-driven insight and CRM management.
Head of Office
By Seric Incoming Services
Jun 2021 - Dec 2021 (6 months)
Managed portfolio distribution, partner negotiations, and client relationship management for high-value accounts. Sustained high client satisfaction and retention through proactive service delivery and operational alignment.
Head of Office
Viajes 1001 Nuits
Oct 2019 - May 2021 (1 year 7 months)
Led B2B supplier contracting, rate parity monitoring, and distribution partnerships across European markets.
Contract Manager
Holiday World Resort
Feb 2019 - Sep 2019 (7 months)
Oversaw B2B tour operator contracting, rate strategy implementation, and channel distribution agreements.
Contracting Coordinator
Serhs Tourism
Jan 2015 - Dec 2018 (3 years 11 months)
Coordinated contracting and inventory distribution teams across 8 regional offices in Spain.
Hotel General Manager
Hotel Arcos de Montemar
Jul 2013 - Dec 2014 (1 year 5 months)
Led commercial strategy, OTA integration, PMS deployment, and online distribution optimization.
Commercial Manager
TDI Advisors
Aug 2012 - Jul 2013 (11 months)
Executed multi-channel commercial strategies and B2B partner distribution plans.
Revenue & Digital Distribution Manager
Beatriz Hoteles
Mar 2006 - Aug 2012 (6 years 5 months)
Managed B2B/B2C distribution channels, pricing strategies, extranets, and rate optimization tools.
Front Desk Manager
Hotel Puerta Málaga
Jan 2005 - Dec 2006 (1 year 11 months)
Managed PMS operations, reservation systems, group allocations, and credit controls.
Front Desk Operations Lead
Gran Hotel Costa del Sol
Jan 2003 - Dec 2005 (2 years 11 months)
Supervised Front & Back Office operations, credit administration, and customer experience.
Front Desk Manager
Summa Hoteles
Mar 1997 - Dec 2003 (6 years 9 months)
Directed reception department operations, team leadership, and guest service execution.
Education
Degrees, certifications, and relevant coursework
IMFE / Malaga City Council
Professional Training, Artificial Intelligence
2026 -
Introduction to AI course completed in 2026.
ASHOTEL / ESF
Professional Training, Digital Marketing
2011 -
Search Engine Optimization (SEO) course completed in 2011.
I.B.P. Miraflores de los Ángeles
High School Diploma, General Studies
High School Diploma (Bachillerato) from I.B.P. Miraflores de los Ángeles.
SEPE / NextGenerationEU
Professional Training, Business Intelligence
2024 -
Business Intelligence for Business course completed in 2024.
Escuela de Turismo Costa del Sol
Degree in Tourism Management, Tourism Management
Degree in Tourism Management from Escuela de Turismo Costa del Sol.
ITH / Rey Juan Carlos University
Professional Training, Communication
2010 -
Communication 2.0 Tools course completed in 2010.
ITH / Rey Juan Carlos University
Professional Training, E-Commerce & Marketing
2010 -
E-Commerce & Marketing course completed in 2010.
DINAMIUM / ESF
Professional Training, Sales Leadership
2008 -
Sales Leadership & Management course completed in 2008.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Job categories
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