I'm looking for a remote Content Strategy role where I can turn audience insights into creative campaigns. I value creative freedom, ownership, open communication, and collaboration with international teams. I'm especially interested in sports, outdoor, art, culture, pets, and lifestyle brands, where I can contribute my experience and continue growing professionally.
Looking for a job
zhen qin
@zhenqin
Content Strategist with 6 years of experience in social media, creator marketing, and cultural storytelling across China and global markets.
ChinaWhat I'm looking for
I'm a Content Strategist with 6 years of experience in content strategy, social media, creator marketing across China and international markets.
My career started in product and user operations at NetEase and ByteDance, where I developed a strong understanding of audience behavior and data-driven decision-making. I later moved into content strategy and creator marketing at Bilibili, miHoYo, and MOONTON.
At Bilibili, I developed cultural trend campaigns and grew a film creator community to 200+ members. At miHoYo, I helped build an international creator community of 800+ members. More recently, at MOONTON, I led TikTok content campaigns across Southeast Asian markets, including a Thailand campaign that increased content views by 204% month over month.
What I enjoy most is understanding what people genuinely care about and turning those insights into creative content, meaningful campaigns, and stronger connections between brands and audiences.
I'm experienced in collaborating remotely with international and cross-functional teams, managing projects independently, and bringing ideas from strategy through execution.
For my next chapter, I'm particularly interested in opportunities in sports, outdoor, art, culture, pets, and lifestyle, where I can combine my professional experience with industries I'm genuinely passionate about.
Experience
Work history, roles, and key accomplishments
TikTok Content Marketing
MOONTON Games
May 2025 - Mar 2026 (10 months)
Led TikTok content and creator strategies across Thailand and Türkiye, using cultural insights to develop localized campaigns. The Songkran campaign drove +35% MoM submissions and +204% MoM views. Supported creator partnerships and regional campaigns across Southeast Asia, collaborating remotely with international teams.
Content & Creator Marketing
miHoYo
Apr 2023 - Apr 2025 (2 years)
Managed content and creator operations across Xiaohongshu, Douyin, and HoYoLAB. Developed UGC campaigns, recruited creators, and built an international creator community of 800+ members within six months. Increased creator output by 28% and monthly content supply by 15% through content planning, creator support, and incentives.
Content &Creator Strategy
Bilibili
Nov 2021 - Dec 2022 (1 year 1 month)
Led cultural content strategy and creator campaigns for Bilibili's film category. Developed a seven-day Jay Chou × Stephen Chow campaign with a budget under RMB 5K, achieving 500M+ platform-wide topic views and 3+ million-view videos. Built a community of 200+ creators and developed editorial programs around cultural trends.
Led user segmentation, beta recruitment, and product feedback operations for a pre-launch product, contributing to +60% weekly active users and +18% retention within six months. Launched an in-product Ideas Forum and optimized engagement workflows, increasing user hub penetration from 20.88% to 37.92%.
User Growth Operations
NetEase
Jul 2019 - Jul 2020 (1 year)
Managed user growth and engagement initiatives for CC Live's entertainment category. Developed audience segmentation, targeted campaigns, and push notification strategies to improve retention and monetization. Increased user retention to 1.5× the baseline and paid conversion rate by 15% within six months.
Education
Degrees, certifications, and relevant coursework
Ocean University of China
Bachelor's Degree, Environmental Engineering
2015 - 2019
Bachelor's Degree in Environmental Engineering from Ocean University of China, completed from 2015 to 2019.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
ChinaAuthorized to work in
Salary expectations
2k-2k USD
Social media
Job categories
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