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@edison1

Results-driven Social Media Strategist. I specialize in scaling short-video brands and building full-funnel monetization pipelines from scratch.

Philippines
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What I'm looking for

I’m looking for remote work where I can own end-to-end new media operations: multi-platform growth, data-driven content optimization, private domain/user segmentation, and cross-KOL collaboration—building measurable follower and engagement gains.

I am a results-driven Social Media Marketing Strategist with a strong track record in content creation and audience monetization.

Instead of just chasing vanity metrics like "views" or "likes," my core expertise lies in building end-to-end traffic and monetization engines. Here is what I bring to your team:

1. Full-Funnel Monetization: I have successfully built, scaled, and operated a profitable short-video brand in the personal growth niche from scratch. I designed and managed the exact strategic pipeline that turns passive organic traffic into paying customers.

2. Data-Driven Content Strategy: I deeply understand short-form video algorithms (TikTok, Reels, Shorts) and audience psychology. I specialize in creating highly engaging, logic-driven content that resonates with the target market and drives actual business conversions.

3. High-Efficiency Execution: I treat content creation as a systematized pipeline. I leverage modern workflow tools (including AI assistants) to streamline content ideation, scriptwriting, and scheduling, ensuring high-volume, high-quality output without burning out.

I am looking to bring my hands-on social media expertise and proven monetization strategies to a forward-thinking remote team. Let's scale your brand's impact and revenue.

Experience

Work history, roles, and key accomplishments

贝壳找房ke.com logoKE

Senior New Media Operations Manager

Jun 2022 - Oct 2024 (2 years 4 months)

1. Planned and executed the "Gravity Project"—operating with interior designers and consultants of Beike's subsidiary, Shengdu Decoration Company, and leveraging its new media matrix including Douyin, WeChat Video Accounts, and Xiaohongshu, achieving a fan base growth from 0 to 40 million+, GMV exceeding 100 million RMB, and coverage of 15 operating cities.

2. Created lead-generating content temp

联想创投集团 logo

New Media Operations Expert

May 2021 - Jul 2022 (1 year 2 months)

1. Responsible for the overall new media strategy for Lenovo's automotive-related matrix accounts, building a user segmentation and operation system, achieving a 140% increase in followers from 500,000 to 1.2 million. Through refined private domain operation strategies, core user retention rate increased by 25%. Led a collaboration project with 50+ industry KOLs, achieving an ROI of 1:8 through pr

腾讯 logo

New Media Operations

Jul 2020 - May 2021 (10 months)

1. Responsible for the operation of Tencent Fashion Cloud's official new media account matrix, planning and executing over 150 in-depth industry content pieces, resulting in an annual increase of over 800,000 followers.

2. Participated in online promotion projects for "China International Fashion Week," "Beijing Fashion Week," and "University Fashion Week," achieving over 35 million exposures acr

Education

Degrees, certifications, and relevant coursework

NP

National University (PH)

Master of Arts in Education major in Educational Management (MAED-EM), Master of Arts in Education major in Educational Management (MAED-EM)

2024 - 2027

Tech stack

Software and tools used professionally

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