felix huang

At Hunan Duwei Technology, I ran end-to-end TikTok live-commerce for the U.S. market, from scripting and product sequencing to English livestream hosting and real-time audience interaction.

I grew a personal IP account from zero to 6,600+ targeted followers, earned 100K+ views on a top video, and delivered 40% quarter-over-quarter GMV growth through Meta paid-campaign and creative optimization. I use completion rates, drop-off points, and product-click data to improve product selection, messaging, and account performance.

Previously, I led short-video planning, platform distribution, KOL sourcing, sales operations, and cross-brand collaborations at Beijing Tanghao Technology. I also produced bilingual brand content and localized overseas application materials as a consultant for Topsedu and Xiaoxi Education.

With eight years living and studying in North America and experience across Chinese and Western platforms, I help overseas brands communicate naturally with Chinese consumers and build content-to-KOL-to-paid-social growth loops.