Esra Bacher
@esrabacher
Digital advertising leader driving programmatic, CTV and agency partnerships to deliver measurable revenue growth.
United StatesWhat I'm looking for
I am a digital advertising professional with 15+ years' experience building programmatic and CTV strategies that drive measurable revenue and operational efficiencies for agencies, publishers and brands. I combine commercial leadership with technical understanding to design scalable media solutions and negotiate high-impact partnerships.
At Google I led global agency and CTV efforts, delivering a 40% YOY CTV revenue increase and achieving a $50M incremental CTV revenue goal in 2024, while overseeing agency relationships and a cross-functional team. Previously at GroupM I managed programmatic investment across $2B in client spend, saved clients over $25M via SPO consolidation, and led large-scale partnerships and presentations to C-suite stakeholders.
I bring a continuous-learning mentality, strong people management (managed teams up to 25), and proven experience representing companies at industry events and in published thought leadership—seeking opportunities to scale programmatic and CTV capabilities that align technology, data and commercial outcomes.
Experience
Work history, roles, and key accomplishments
GODeveloped sales vision and end-to-end market engagement strategy for Ad Manager CTV partnerships, driving CTV revenue increases and meeting a $50M incremental CTV revenue goal in 2024 while overseeing a team of agency AEs and activation leads.
Oversaw $2B programmatic investment strategy across CTV, display, video, audio and DOOH, led partner consolidation that saved clients over $25M and delivered programmatic investment presentations to C-suite clients.
Managed revenue and relationships for 30+ trading partnerships, led a team managing 50+ inventory and technology partnerships, and defined programmatic strategy to improve transparency and performance across display, video and mobile.
CRSenior Business Development
Criteo
May 2011 - Dec 2013 (2 years 7 months)
Led publisher business development for Central Europe, defining strategic media partnerships and driving revenue growth through technical and commercial partnership implementations across platforms like AppNexus and PubMatic.
Education
Degrees, certifications, and relevant coursework
Google Data Analyst, Data Analytics
2023 - 2023
Completed the Google Data Analytics professional certificate program.
TDThe Trade Desk
TTD Trading Essentials, Programmatic Advertising
2023 - 2023
Completed The Trade Desk Trading Essentials program.
TDThe Trade Desk
TTD Executive Program, Programmatic Advertising
2022 - 2022
Completed The Trade Desk Executive Program.
Scotwork UK
Advanced Negotiation Skills Certificate, Negotiation
2018 - 2018
Completed an Advanced Negotiation Skills training course.
Institute of Direct Marketing
Certificate in Digital Marketing, Digital Marketing
2011 - 2011
Completed a Certificate in Digital Marketing.
VBVienna University of Economics and Business
Master of Business Administration, International Marketing and Management
Completed a Master of Business Administration with a focus on International Marketing and Management.
VBVienna University of Economics and Business
Bachelor of Science, Business Administration
Earned a Bachelor of Science in Business Administration.
Availability
Location
United StatesAuthorized to work in
Job categories
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