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Adam Kanter

@adamkanter

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Senior integrated media leader driving measurable ROI across global multi-channel campaigns.

Netherlands

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What I'm looking for

Fractional Media Director with 20+ years driving ROI for global brands like Uber, Just Eat, and Microsoft. Expert at professionalizing media ops and eliminating waste, including delivering 35% fee reductions and 36% offline savings. elp brands bridge the gap between brand vision and performance via bespoke MMM and 15% efficiency gains—senior leadership without the full-time cost.

I am a senior integrated media leader with extensive experience planning, buying, and optimizing multi-channel campaigns across EMEA and global markets. I've led media teams and agency relationships for large budgets, delivered significant contract and media savings, and built measurement solutions including bespoke MMM models and cross-media studies.

I'm passionate about mentoring and change management, having grown and reorganized teams, introduced integrated planning processes and automation, and launched training programs to upskill marketers. Key achievements include multi-million dollar savings negotiations, award-winning campaign work, and delivering faster, more accurate reporting and planning processes.

Experience

Work history, roles, and key accomplishments

Head of Paid Media

Marktplaats

Jun 2024 - Oct 2025 (1 year 4 months)

Led localization of paid media across Benelux, transitioned from hybrid to 100% local structure, and negotiated vendor contracts saving 36% year-over-year while introducing new channels that cut CPA for Shopping campaigns to one-third of traditional Search.

Media Strategy Programmatic Paid Search Paid Social Google Shopping Media Mix Modeling

Senior Media Lead, Northern Europe

Just Eat Takeaway

Apr 2021 - Jun 2024 (3 years 2 months)

Managed integrated media across 8 European countries for $25M spend, delivered a centralized courier recruitment strategy (€3M), and renegotiated agency and TV commitments to reduce fees by 32% and save 20% respectively.

Budgeting Agency Management Campaign Planning Stakeholder Management

Integrated Media Planning Lead

Uber

Jul 2017 - Aug 2020 (3 years 1 month)

Regional lead for integrated media across 35 EMEA markets overseeing $100M media spend, launched Uber’s first integrated planning process and Media Marketing Academy, and negotiated $5M in reduced agency fees while delivering ~$3.5M in audit-verified savings.

Media Mix Modeling Programmatic Search Measurement

Senior Account Director

Initiative

Oct 2014 - Aug 2016 (1 year 10 months)

Led integrated media strategies for global Unilever Household Care and major accounts delivering a 46% efficiency improvement in digital spend and generating $3.42M in organic revenue opportunities for clients.

Revenue Growth Cross Market Coordination