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Neill Langston

@neilllangston

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Director-level adtech leader driving data partnerships, programmatic strategy, and measurable revenue growth.

United States

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What I'm looking for

I seek a senior/director role leading programmatic advertising and data partnerships where I can drive integrations, revenue growth, and cross-functional client solutions in an innovative, performance-driven team.

I am a director-level adtech and data partnerships leader with deep experience building enterprise integrations, programmatic strategies, and data-driven advertising solutions that drive revenue and improve campaign ROI.

Across The Weather Company, Incremental (Tradeswell), Flywheel Digital, Agora, and AOL/Advertising.com I led cross-functional teams, negotiated platform and partner integrations, and managed large advertising portfolios—securing seven- and six-figure activations, restoring suspended accounts, and optimizing workflows to increase revenue while reducing resources.

I blend technical knowledge of API integrations, ML-driven data ingestion, and DSP/SSP strategy with a strong commercial focus on go-to-market execution, client success, and scalable SaaS/monetization models to deliver measurable business impact.

Experience

Work history, roles, and key accomplishments

Director, Data Partnerships

The Weather Company

Feb 2023 - Feb 2025 (2 years)

Led data partnerships and programmatic strategy, closing major activations including $900K from Dick’s Sporting Goods, $1M annual from CVS, and a $400K pilot with The Home Depot while improving campaign ROI by 8%.

Programmatic Advertising Data Partnerships Audience Targeting Campaign Optimization

Director, Client Strategy

Incremental (Tradeswell)

Jun 2022 - Feb 2023 (8 months)

Led client services and enterprise transitions for Media Optimization and Data Hub solutions, maintaining 100% client retention and increasing client engagement time and logins by 10%.

Client Strategy Media Optimization Retention Management Dashboarding Stakeholder Management Automation

Manager, Programmatic Media

Flywheel Digital

Mar 2021 - Jun 2022 (1 year 3 months)

Directed a $1M+ monthly advertising portfolio across retail and programmatic channels, launching Mattel’s ecommerce media program and driving rapid spend and revenue growth.

Programmatic Retail Media Amazon Advertising Performance Tracking

Director, Digital Advertising Ops

Agora Integrated Marketing

May 2018 - Apr 2020 (1 year 11 months)

Reinstated 12 suspended Google/Meta accounts restoring $150M in annual ad spend and built internal ad-serving capabilities and reputation management initiatives to drive incremental revenue and improve ratings.

Account Recovery Reputation Management Google Ads Meta Ads

Senior Director, Client Services

AOL | Advertising.com

Nov 2006 - Aug 2016 (9 years 9 months)

Managed $200M+ in ad campaigns, implemented forecasting automation and self-service DSP transitions to achieve 8% revenue growth with 20% fewer resources and supported 80% programmatic revenue growth in year one.

Programmatic Operations Offshoring Leadership Development Sponsored Listings Migration Client Success

Education

Degrees, certifications, and relevant coursework

University of North Carolina, Kenan-Flagler Business School

Master of Business Administration, Business Administration

Completed a Master of Business Administration with coursework in finance, strategy, and analytics to support leadership in data-driven marketing and commercial strategy.

University of Maryland, College Park

Bachelor of Science, Finance & Physical Science

Earned a Bachelor of Science with a dual focus in Finance and Physical Science, providing quantitative and analytical foundations for programmatic advertising and data partnerships.