Emily Allen

Led large-scale global managed service operation in mixed outsourced/in-house environment. Developed and executed acomprehensive customer success strategy driving improved customer satisfaction, resulting in a 65% reduction in customer churn and a 20% revenue increase. Trusted advisor to senior-level executives, serving as customers' main point of contact at the highest level.

Built and launched a net new business unit for an early-stage digital native new media company, including management of partnerships, sales, marketing, events, and revenue operations teams, driving $10M in net new revenue. Established go-to-market strategy, developed product suite, pricing models, and sales collateral to support direct sales, resulting in net new business sales, exceeding audience

Conceptualized and launched commercial branded content studio, product development, process creation and implementation, positioning, and go-to-market strategy. Hired and trained a team of 14, including writers, editors, video producers, and project managers. Generated new advertising revenue stream within six months, exceeding first-year revenue goal by 38%.

Executive leadership role responsible for national and local digital, social content and marketing teams, increasing website traffic, video views, and social engagement by over 125%. Implemented and operationalized digital commercial practice within radio sales and marketing division, Increasing digital revenue by over 100% from $90M to $225M within two years.

Founding executive leadership team member, growing revenue from $2M to $65M by leading the organization to a national direct sales model. Led all digital business functions. Instrumental in the successful company acquisition.

Transformed traditional media business to digital by developing Smithsonian’s first digital editorial, sales, and marketing practice. Drove continuous improvements to the digital business through audience development efforts, launching first-ever partnership and social strategies, doubling footprint within two years.