At SOFITEL LEGEND SANTA CLARA, I managed integrated marketing, communications, PR, and brand strategy for the hotel and its F&B outlets. I worked across digital marketing, e-commerce, CRM, and paid media, monitoring campaign and commercial performance.
I developed campaigns and partnerships with luxury brands, media, influencers, corporate clients, and strategic partners. I also planned corporate events, media visits, brand activations, and international productions, coordinating teams, agencies, suppliers, and internal stakeholders.
At PLAYMARKETING, I led creative direction and digital marketing projects for B2B technology clients. Earlier, I planned corporate events and product launches at LA OTRA CALLE and managed corporate communications and editorial projects for multinational brands at PLAYMARKETING.
