At ATREVIA, I designed and implemented a global marketing operating model with governance, processes, playbooks and KPI frameworks across markets. I also connected omnichannel demand and lifecycle programs to CRM and Sales, delivering a 36% open rate, 8.2% CTR and 12.5% reactivation of dormant contacts.
At BABEL, I directed global marketing and communications across 10+ countries and led a corporate rebrand, aligning positioning, narrative and visual identity across markets. At VOLVO GROUP, TRUCKS AND BUSES, I led Spain’s marketing strategy and product launches, contributing to a #1 premium image ranking, #2 share of voice and 1.3 percentage-point market share growth in 2020.
Earlier at NOKIA, I directed trade and customer marketing across Spain and Portugal, including campaigns that achieved up to 50% market share and deployments across 2,500+ retail locations. I’m currently collaborating with agencies on marketing strategy, brand positioning, communications and events, and I defined the Marketing & Communications strategy for Women in Tech Spain’s Spanish chapter.
