Hayley W
@hayleyw
Digital content manager and web developer driving engaging online experiences.
Hong KongWhat I'm looking for
I am an enthusiastic digital content professional with 5+ years' experience in content management, web development, and multimedia design. I focus on crafting engaging digital experiences and elevating brands' online presence.
At Hang Seng Bank I publish and maintain content in Adobe Experience Manager for e-banking apps and websites, ensuring accuracy, consistency, and accessibility while streamlining workflows and improving SEO performance.
As a web developer at PaymentAsia I developed and scaled web systems, created user interfaces, integrated back-end services, and performed testing and deployments in cross-functional teams to deliver technical solutions.
My background also includes product photography, graphic design, and creating hundreds of multimedia assets as an independent designer, combining creative direction with practical execution to support marketing and branding initiatives.
Experience
Work history, roles, and key accomplishments
Assistant Digital Content Manager
Hang Seng Bank
Jan 2024 - Present (1 year 8 months)
Publish and maintain digital content in Adobe Experience Manager for the e-banking app and website, streamlining content workflows to reduce production time by 25% and increasing website traffic by 40% via targeted SEO.
Web Developer
Payment Asia
Oct 2022 - Jan 2024 (1 year 3 months)
Developed and scaled web systems, created website layouts and UIs, integrated backend data sources, and performed system testing and deployments while collaborating with cross-functional teams to meet customer requirements.
Digital Designer
Li Cheong Trading Company
May 2021 - Sep 2022 (1 year 4 months)
Led product photography and photo retouching, designed graphics for online and offline advertising campaigns, and produced original social media content while collaborating on art direction and promotional preparation.
Multimedia Designer
Freelance
May 2019 - May 2021 (2 years)
Created and edited over 700 designs and videos for marketing and advertising, developed creative layouts and typesetting, and collaborated on branding, integrated communications, and marketing implementation.
Education
Degrees, certifications, and relevant coursework
HUHong Kong Baptist University
Bachelor (Honours), Media and Social Communication
2019 - 2021
Completed a Bachelor (Honours) in Media and Social Communication and named to the Dean's List in Semester 2, 2020–2021.
Tech stack
Software and tools used professionally
Availability
Location
Hong KongAuthorized to work in
Job categories
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