ELErick Lima
@ericklima
Innovation and strategy designer driving digital transformation, product development, and data-driven growth.
BrazilWhat I'm looking for
I am an Innovation Specialist and Strategy Designer with 8+ years leading digital transformation, product development, and data-driven initiatives across private and public sectors.
I connect strategy, technology, and user experience using Design Thinking, Service Design, and agile methods to create customer-centered digital solutions that drive adoption and satisfaction.
I have led high-impact projects and teams for clients including Vale, Ultragaz, Unimed, Banco Mercantil, Banco do Brasil, Havaianas, and state public health responses, delivering platforms, CRO strategies, and real-time data systems.
I combine strategic vision, analytical rigor, and collaborative leadership to translate research and metrics into actionable roadmaps, scalable business models, and measurable outcomes.
Experience
Work history, roles, and key accomplishments
Innovation Specialist
Ioasys
Jun 2024 - Present (1 year 5 months)
Lead digital transformation and customer experience initiatives, applying Design Thinking and agile methods to deliver data-driven digital products that increased adoption and satisfaction for clients such as Vale and Havaianas.
Senior Research & Business Designer
Belgo Arames
May 2023 - Jun 2024 (1 year 1 month)
Led discovery, validation, and PoC execution for new digital and physical ventures, designing B2B business models and aligning product-market fit to drive scalable revenue and operational efficiency.
Research & Service Designer
Ioasys
Jul 2021 - Jun 2023 (1 year 11 months)
Led service design and CRO initiatives, building the Havaianas CRO squad and implementing data-driven optimization that improved conversion across e-commerce and digital products.
Public Health Innovation PM
Governo do Estado do Amapá
Jan 2021 - Jun 2021 (5 months)
Managed COVID-19 digital transformation and data infrastructure projects, implementing a digital notification system and real-time analytics to improve pandemic response and reporting.
Public Management Trainee
Vetor Brasil
Jun 2020 - Dec 2020 (6 months)
Developed digital tools and automated the state COVID-19 epidemiological bulletin to enhance real-time monitoring and decision-making during the public health emergency.
Data Consultant
Herkenhoff & Prates
Apr 2019 - May 2020 (1 year 1 month)
Managed data governance, geospatial mapping, and quality control for socio-economic and risk-mapping surveys supporting mining and energy emergency response across multiple states.
Education
Degrees, certifications, and relevant coursework
UPUniversity of São Paulo
Master of Business Administration, Project Management
2021 - 2022
Grade: 9.5
Completed an MBA in Project Management focusing on project leadership and management practices.
UVUniversidade Federal de Viçosa
Bachelor, Architecture and Urban Planning
2010 - 2018
Studied Architecture and Urban Planning with coursework spanning design, urbanism, and built-environment topics.
UAUniversity of South Australia
Bachelor, Product and Urban Design
2015 - 2016
Completed studies in Product and Urban Design focused on product design principles and urban design contexts.
Availability
Location
BrazilAuthorized to work in
Job categories
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