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Eveline Pinto

@evelinepinto

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UX researcher and product/service designer driving CRO and user-centered business growth.

Brazil

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What I'm looking for

I seek a role that leverages UX research and CRO to drive product growth, collaborative cross-functional teams, and measurable business impact.

I am a multidisciplinary UX researcher, product and service designer, and CRO strategist with a strong record of turning user insight into measurable business impact. I lead qualitative and quantitative research, design service experiences, and create experimentation strategies that improve conversion and engagement.

I have delivered end-to-end UX and redesign projects for clients including Samsung, SKY+, Volvo SDLG, Kenvue, Arezzo & Co, and Certisign, applying usability testing, heatmaps, A/B testing, information architecture, and UX scorecards to boost performance and revenue.

I work collaboratively with product, SEO, and engineering teams to align design systems and business goals, facilitate workshops, and operationalize data-driven decisions to scale user-centered solutions.

Experience

Work history, roles, and key accomplishments

UX Researcher

Mirum Agency

Nov 2021 - Feb 2025 (3 years 3 months)

Provided strategic UX research and consulting to resolve experience bottlenecks, improving lead generation and digital interface performance for major corporate clients.

User Research Usability Testing Workshop Facilitation UX Strategy Qualitative Research Quantitative Research Stakeholder Management Service Design

UX Brand Designer

Freelancer

Sep 2017 - Oct 2021 (4 years 1 month)

Delivered UX-driven visual identities, brand repositioning, and graphic materials across digital and print channels to strengthen client brand presence and usability.

Brand Strategy Visual Branding UX Design Wireframing Prototyping Graphic Design Social Media Design

UX Designer

Jusbrasil

Apr 2019 - Oct 2019 (6 months)

Conducted user research and workshops to identify product opportunities and supported Product (Re)Discovery initiatives to inform roadmap and innovation.

User Research In Depth Interviews Focus Groups Design Sprints UX Strategy

UX / UI and Brand Designer

Aqbank Digital

Jan 2019 - Apr 2019 (3 months)

Defined strategy and visual layout for web and app, leading market research, benchmarking, user flows, prototyping and testing for a digital banking product.

Information Architecture Prototyping User Flows)Market Research Benchmarking UI Design Usability Testing Interaction Design

UX Designer

Red Academy

Apr 2017 - Jul 2017 (3 months)

Contributed to end-to-end UX discovery and design for community projects, delivering responsive e-commerce and mobile app experiences through research and prototyping.

UX Research Responsive Design Prototyping Usability Testing Stakeholder Engagement Design Thinking Information Architecture Collaboration

Marketing Coordinator

SeniorsZen

May 2016 - Apr 2017 (11 months)

Coordinated B2B and B2C marketing initiatives, produced content including 26 blog articles, and executed digital campaigns to increase engagement and outreach.

Content Marketing Campaign Management Digital Marketing Copywriting SEO Analytics B2B Marketing

Marketing Manager

Level One Construction

May 2010 - Apr 2013 (2 years 11 months)

Led strategic market repositioning and new visual identity development, shifting the business to premium renovations and driving significant revenue growth.

Brand Strategy Market Repositioning Strategic Planning Marketing Communications Project Management Revenue Growth