Rodrigo Vieira
@rodrigovieira1
Design leader specializing in UX, UI and Product Design with strategic, hands-on expertise.
BrazilWhat I'm looking for
Sou designer com 28 anos de experiência em UX, UI e Product Design, tendo atuado desde funções criativas até direção de arte e liderança de design. Combino visão de negócio, pesquisa e inovação para criar interfaces digitais consistentes e escaláveis.
Tenho sólida experiência em liderar equipes multidisciplinares, mentoria de designers e definição de métricas e OKRs; conduzi inceptions, service design e discovery para grandes canais digitais, incluindo entregas para Claro e Gol.
Entre minhas conquistas estão prêmio Ouro ANATEC 2014, lançamento de produtos e campanhas digitais relevantes e a criação do chatbot 'Clarinha' na Claro (2024); também sou cofundador do Grupo de Mídia Brasil, atendendo grandes clientes multinacionais.
Experience
Work history, roles, and key accomplishments
Design Leader UX/UI
Claro Brasil
Mar 2022 - Present (4 years 3 months)
Led inceptions, service design, and discovery for digital channels; defined OKRs and strategic guidelines and drove continuous improvement of legacy systems and new digital products with a user-centered focus.
Lead UX/UI Designer
Via Varejo
Oct 2020 - Oct 2022 (2 years)
Structured visual platforms for internal development teams and validated a Design System at scale across the Via ecosystem, improving consistency and developer handoff.
Consultant Lead UX/UI
Gol Linhas Aéreas
Jan 2021 - Feb 2022 (1 year 1 month)
Provided UX and UI leadership for the company’s digital channels, delivering improved user journeys and interface updates for web and mobile.
Lead Design Specialist
AB InBev
Feb 2020 - Aug 2020 (6 months)
Consolidated global data into intuitive BI dashboards and translated complex datasets into accessible interfaces for global marketing teams.
Gerente de UX/UI
Funcional Health Tech
Apr 2019 - Jan 2020 (9 months)
Managed the digital ecosystem with focus on product, usability, and engagement; led the design team and reported directly to C-level executives to align strategy and execution.
Education
Degrees, certifications, and relevant coursework
Faculdade de Tecnologia de Americana (FATEA)
Bachelor in Arts Education, Arts Education
1996 - 1998
Bachelor in Arts Education completed at FATEA between 1996 and 1998.
TERA (Digital Product Leadership)
Specialization, Digital Product Leadership
Completed a specialization course in Digital Product Leadership at TERA.
Fundação Getulio Vargas (FGV)
Specialization, Project & Cost Management
Completed a specialization in Project & Cost Management at FGV.
Impacta
Professional Courses, PMO; UX & Usability
Completed courses in PMO and UX & Usability at Impacta.
Availability
Location
BrazilAuthorized to work in
Job categories
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