Open to opportunities

Eric Barry

@ericbarry

Message

Client Success and account leader translating SaaS value into measurable client outcomes.

Zimbabwe

Message

What I'm looking for

I’m looking to lead customer success for enterprise SaaS brands, owning retention and expansion through consultative discovery, CRM/lifecycle strategy, and cross-functional execution that turns complex value into clear outcomes.

I’m a Client Success and account management professional with a foundation in SaaS B2B sales and a decade of enterprise client work, including agencies such as Edelman, FCB, and Publicis. I combine commercial acumen with messaging strategy to translate complex product value into clear, outcome-focused narratives.

In customer success and account roles, I build and sustain relationships with global brands and serve as a trusted partner across the full client lifecycle. I lead cross-functional collaboration with strategy, product, and analytics teams to ensure deliverables drive measurable engagement and retention outcomes, while also creating positioning frameworks for launches, lifecycle marketing, and demand generation.

My early career in enterprise SaaS sales and my experience as Founder & CEO sharpened my consultative, discovery-led approach—closing deals end to end and refining positioning to address objections early. I’ve also owned CRM and lifecycle messaging strategy (including behavioral segmentation and personalized messaging) to improve customer engagement and retention, and I’ve built repeatable client processes rooted in performance data.

Experience

Work history, roles, and key accomplishments

Current

Creative Director / Senior Copywriter

Current

Edelman, Escape Pod, Saatchi, Et Al.

Nov 2017 - Present (8 years 8 months)

Managed ongoing client relationships across global brands, serving as a trusted partner for messaging strategy and content development. Translated product value into outcome-focused narratives and led cross-functional collaboration to drive measurable engagement and retention.

Client Relationship Management Account Management Client Development And Retention Messaging Strategy Value Messaging Cross Functional Collaboration Copywriting

Copywriter

Publicis Groupe

Jan 2023 - Aug 2025 (2 years 7 months)

Owned CRM and lifecycle messaging strategy for Toyota and Lexus across email and digital channels, managing expectations and iterating based on performance data. Improved customer engagement and retention using behavioral segmentation and personalized messaging in partnership with strategy, data, and client services teams.

CRM Strategy Lifecycle Marketing Segmentation Messaging Personalization And Performance Data Cross Functional Collaboration

Senior Copywriter

Edelman

Oct 2015 - Sep 2017 (1 year 11 months)

Built integrated campaigns for enterprise clients to increase brand engagement and drive measurable digital performance. Developed messaging architectures for influencer, social, and product-driven initiatives across multi-stakeholder organizations.

Integrated Campaigns Influencer Marketing Social Media Campaigns Stakeholder Management

Copywriter

FCB

Sep 2014 - Oct 2015 (1 year 1 month)

Supported national multi-channel campaigns across TV, digital, retail, and social for Budweiser, Corona, Ghirardelli, and MilkPep. Collaborated across creative, strategy, and account teams to align messaging with client commercial objectives.

TV Advertising Digital Advertising Retail Advertising Social Media Collaboration

Inside Sales Lead

Foundry / Gild

Jun 2012 - Dec 2012 (6 months)

Built customer relationships with enterprise clients using a consultative, discovery-led sales process, including discovery calls and product demos. Refined positioning and addressed objections to reduce average onboarding and sales cycle time from 3 months to 6 days while selling ATS and data-driven recruiting solutions to HR and technical leadership.

Discovery Calls Sales Objection Handling ATS Recruiting Solutions Stakeholder Management Product Demonstrations

Founder & CEO

Ardist

Jan 2010 - Jun 2012 (2 years 5 months)

Founded and led an online creative crowdsourcing platform that enabled the creative community to share work and connect with job opportunities. Owned client relationships end-to-end, led marketing and go-to-market strategy, and ran live product demos that resulted in the company's first paying customer.

entrepreneurship Go To Market Strategy Product Positioning Lead Generation Deal Closing Marketing Strategy Product Demonstrations

Education

Degrees, certifications, and relevant coursework

Freie Universität Berlin

Master of Arts (M.A.), North American Culture & Literature

Earned an M.A. in North American Culture & Literature from Freie Universität Berlin. Completed graduate study focused on North American cultural and literary topics.