Open to opportunities

Rimpi Malik

@rimpimalik

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Product Marketing Manager turning complex products into revenue-driving narratives and scalable launch strategy.

India

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What I'm looking for

I’m looking to own product marketing strategy for B2B products—building positioning, scalable messaging, and launch playbooks. I want a cross-functional role where I can run international launches, share insights transparently, and grow long-term customer value.

I’m a Product Marketing Manager with 7+ years of experience turning complex products into clear, compelling narratives that drive real revenue. I approach every product like a writer and a strategist—finding the human truth inside it and building messaging frameworks that scale.

Most recently, I’ve served as Founding Product Marketer for Shikha Institute, where I spearheaded market entry GTM for TUMO Mumbai. I helped drive admissions growth, built low-cost referral and outreach programs, and supported institutional partnerships tied to Mission SOAR.

At Teachmint (Growth PM), I built the PMM function from zero—establishing positioning frameworks, launch playbooks, messaging hierarchies, and collateral systems that powered subsequent launches. I owned end-to-end GTM for Teachmint X, launching a net-new AI-powered B2B SaaS product and supporting large-scale adoption across India.

I’ve also led live international product launches, coordinated across product, sales, and customer success with a repeatable cross-functional playbook, and represented the company at 15+ industry conferences. My style is curiosity-first, transparent by design, and focused on long-term customer value—whether I’m hosting webinars or sharpening how teams qualify and convert.

Experience

Work history, roles, and key accomplishments

Founding Product Marketer

Shikha Institute

Apr 2025 - Feb 2026 (10 months)

Spearheaded market-entry GTM for TUMO Mumbai, launching India’s first centre offering free digital training to 1,500 teenagers annually across robotics, AI, game development, and filmmaking. Drove admissions and supported a government partnership tied to Mission SOAR for transforming schools and improving student competency up to Grade 8.

Go To Market (GTM)Market Entry Referral Programs Partnerships Cross Functional Execution

Product Marketing Lead (Growth PM)

Teachmint

May 2021 - Mar 2025 (3 years 10 months)

Built the PMM function from scratch at Teachmint, creating positioning frameworks, launch playbooks, messaging hierarchies, and collateral systems. Owned GTM for Teachmint X and led live international launches while representing the company at 15+ industry conferences.

Launch Playbooks Messaging Hierarchies Collateral Development Usage Based Messaging Demo Narratives Lead Generation Stakeholder Management

Associate Category Manager

Unacademy

Dec 2019 - Apr 2021 (1 year 4 months)

Launched Unacademy’s YouTube channel for SSC and Bank Exams, hiring educators, building the course catalogue, and scaling to 1M+ subscribers. Drove category revenue growth through repositioned messaging, audience segmentation, and an optimized content-to-conversion funnel.

YouTube Channel Launch Educator Sourcing Audience Segmentation Conversion Funnels Message Optimization Revenue Growth

Academic Advisor

Vedantu

May 2019 - Nov 2019 (6 months)

Translated K12 product benefits into customer-centric narratives and provided structured user feedback that influenced product improvements. Generated ₹12 lakh in revenue through targeted competitive exam course narratives that converted consultations into enrolments.

Product Improvement Input Consultation To Enrolment Conversion

Marketing Associate

WizKlub

Dec 2018 - Apr 2019 (4 months)

Led a team of 8 interns to design and execute 100+ growth campaigns for India’s first HOTS-focused learning app, increasing app downloads by 50% and DAUs by 30%. Ran A/B testing on onboarding flows and conducted user research to shape in-app communication strategy.

Team Leadership A B Testing Onboarding User Research