Emma Perrotta

Co-founded a B2B AI revenue intelligence platform and sold a stake to the co-founder, continuing as a part-time Growth and GTM Advisor. Took go-to-market from zero to 10 paying clients in 30 days and built a 200+ company waitlist.

Led marketing for a fintech scale-up, delivering EUR 550K+ MRR for 21 consecutive months. Built the acquisition engine across paid, affiliate, SEO and content, and reduced manual marketing workload by 60% through AI-assisted lifecycle automation.

Led product marketing for a global chess platform with 220M+ members. Identified activation as the growth constraint, redesigned segmentation and lifecycle journeys, and increased retention by 30% and lifetime value by 20% in eight months.

Led global marketing for a health tech group, doubling marketing ROI from 1x to 2x through multi-touch attribution. Increased funnel conversion by 35% and rebuilt the regional operating model with Product and Sales, cutting local launch times from six weeks to two across 10 markets.

Owned international marketing strategy and P&L, delivering 56% revenue growth across 17 markets. Built the first centralised marketing operations and attribution infrastructure, and scaled Salesforce and Braze lifecycle programmes across international markets.

Led digital marketing, growing online revenue from zero to EUR 700K in six months across four markets.

Co-founded and served as CMO, raising a EUR 1.8M seed round and scaling the marketplace to 30 countries.

Led product marketing, supporting a GBP 20M Series B and the B2B launch into the UAE.

Managed marketing across the EMEA region.

Led marketing for a real estate company.

MBA with a major in Marketing Management.

Earned both a Bachelor of Arts and a Master of Arts in Architecture.

Completed certifications in AI in Marketing and Product-Led Growth.

Completed certification in Agile Marketing Leadership.