Open to opportunities

Lisa Du from DATACRASH

@lisadufromdatacrash

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Innovative marketing strategist with 15+ years of experience driving growth.

Spain

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my expertise to drive impactful marketing strategies and contribute to business growth.

As a seasoned marketing strategist with over 15 years of experience, I specialize in driving growth for B2B tech companies. My expertise lies in building client acquisition systems, establishing transparent reporting frameworks, and implementing effective automation. Recently, I expanded my capabilities to include AI-powered marketing solutions, such as GPT DATACRASH, which has proven lead generation capabilities. I am known as a reliable business partner who consistently delivers measurable results.

In my current role as Chief Marketing Officer at Symfa, I lead a team of over 30 marketing professionals and have successfully developed and implemented a comprehensive marketing strategy that resulted in a 45% increase in qualified leads. I created GPT DATACRASH, an AI-powered lead generation tool that acquired over 100 users within two weeks. My previous experience includes founding DATACRASH Marketing, where I built marketing departments from scratch for over 12 technology companies, achieving an average 65% increase in lead generation.

Throughout my career, I have consistently focused on data-driven marketing strategies and automation systems, which have significantly improved efficiency and reduced manual tasks. I have a proven track record of managing client relationships with multiple Forbes-listed companies, ensuring a 90% retention rate. My commitment to excellence and innovation in marketing has positioned me as a leader in the industry.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer (CMO)

Current

Symfa

Jan 2022 - Present (3 years 6 months)

Led a team of 30+ marketing professionals across digital marketing, content creation, design, and analytics. Developed and implemented comprehensive marketing strategy resulting in 45% increase in qualified leads.

Digital Marketing Content Creation Design Analytics Marketing Strategy Lead Generation Team Leadership

Founder & Marketing Strategist

DATACRASH Marketing

Jan 2018 - Dec 2022 (4 years 11 months)

Founded a B2B tech-focused marketing consultancy serving SaaS and AI startups. Built marketing departments from scratch for 12+ technology companies and developed data-driven marketing strategies.

B2B Marketing SaaS Marketing Strategy Lead Generation Client Relationship Management Business Development Data Driven Marketing Consulting

Marketing Strategy Consultant

L'Oreal Tech Division

Jan 2019 - Dec 2020 (1 year 11 months)

Developed digital transformation strategy for marketing operations. Implemented a data-driven decision-making framework, reducing campaign optimization time by 60%.

Digital Transformation Marketing Operations Data Driven Decision Making Campaign Optimization Strategic Consulting Process Improvement Marketing Strategy

B2B Marketing Advisor

Formula 1 Technology Partner

Jan 2017 - Dec 2018 (1 year 11 months)

Restructured the B2B marketing approach for the technology services division. Developed an enterprise client acquisition strategy resulting in 3 new major partnerships.

B2B Marketing Partnership Development Thought Leadership Market Restructuring Business Growth Consulting

Growth Marketing Consultant

Forbes-Listed SaaS Company

Jan 2016 - Dec 2017 (1 year 11 months)

Implemented a growth marketing framework resulting in an 85% increase in qualified leads. Developed a customer journey optimization strategy, improving conversion rates by 40%.

Growth Marketing Lead Journey Optimization Conversion Rate Optimization SaaS Strategic Consulting Performance Marketing

Marketing Director

TechVenture Partners

Jan 2015 - Dec 2018 (3 years 11 months)

Led marketing strategy for a portfolio of 8 B2B technology companies. Restructured existing marketing teams, improving performance metrics by 50%.

Marketing Strategy B2B Technology Performance Metrics Cross Functional Collaboration Reporting Systems Portfolio Management Marketing Leadership

Senior Marketing Manager

Global Tech Solutions

Jan 2013 - Dec 2015 (2 years 11 months)

Managed B2B marketing initiatives for enterprise software solutions, leading a team of 15 marketing specialists. Increased marketing qualified leads by 75% through implementation of inbound strategy.

B2B Marketing Enterprise Software Team Leadership Digital Marketing Content Marketing Event Management Inbound Marketing Marketing Automation Content Strategy

Education

Degrees, certifications, and relevant coursework

Signum Magnum College

MBA, Business Administration

2017 - 2019

Completed an MBA program at Signum Magnum College. Gained comprehensive business knowledge and strategic management skills.

University of Maryland

Marketing Innovative Products and Services, Marketing

2016 - 2016

Undertook a program on marketing innovative products and services. Learned strategies for effectively bringing new and innovative offerings to market.

University of Illinois

The Digital Marketing Revolution, Digital Marketing

2015 - 2015

Participated in a program exploring the digital marketing revolution. Acquired knowledge on evolving digital marketing trends and their impact.

Harvard Kennedy School

Foundational Principles, Leadership

2014 - 2014

Completed a program focused on foundational principles of exercising leadership. Gained insights into effective leadership strategies and their application.