Open to opportunities

Elly Williams

@ellywilliams

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Growth Marketing Specialist with 12 years of experience in performance marketing.

United States

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What I'm looking for

I am looking for a role that fosters creativity and allows me to drive impactful marketing strategies while collaborating with a dynamic team.

I am a Growth Marketing Specialist with over 12 years of experience in performance marketing and acquisition campaigns. My proven track record in analyzing channel performance and optimizing paid marketing efforts has driven engagement and expanded client bases. I am passionate about leveraging my expertise to craft data-driven strategies that lead to impactful growth marketing initiatives.

Currently, I work as a Freelance Copywriter, where I create engaging marketing copy for businesses and startups, enhancing their brand messaging across various platforms. My role involves conducting audience research and brand voice analysis to develop aligned messaging, which has significantly improved engagement and conversion rates. Additionally, my experience as a Multimedia Executive at KNOE 8 News has allowed me to rank among the top in sales performance, generating new business leads and designing customized marketing campaigns that enhance brand equity.

Experience

Work history, roles, and key accomplishments

Current

Multimedia Executive

Current

KNOE 8 News - Gray Digital Media

Sep 2024 - Present (11 months)

Ranked as Top 2 in sales team performance by consistently exceeding quotas by up to 30%, resulting in heightened engagement. Generated 40% new business leads, expanding the client base within six months.

Sales Performance Lead Generation Marketing Campaigns Social Media Management Brand Equity Market Research

Current

Copywriter

Current

Freelance

Jun 2024 - Present (1 year 2 months)

Crafted engaging marketing copy for businesses and startups, enhancing brand messaging across websites, email sequences, and social media platforms. Conducted audience research and brand voice analysis to develop aligned messaging, improving engagement and conversion rates.

Copywriting Content Editing SEO Optimization Audience Research Social Media Marketing

Senior Relationship Banker

Regions Bank

Nov 2021 - Present (3 years 9 months)

Collaborated with wealth management, mortgage lending, and business banking teams to deliver integrated solutions, resulting in a 25% increase in cross-selling opportunities and a 100% improvement in customer success. Supported over 100 clients in account opening, wealth planning, and maintenance processes, ensuring a seamless and efficient client experience.

Wealth Management Mortgage Lending Business Banking Cross Selling Customer Success Financial Systems

Front Office Coordinator

Steward Medical Group

Jun 2020 - Present (5 years 2 months)

Managed up to 80 daily calls across multiple lines, ensuring efficient routing and enhanced patient service. Processed payments and insurance verifications, collaborating with providers to confirm coverage and expedite approvals.

Payment Processing Insurance Verification Client Relations