Open to opportunities

MichaelM User

@michaelmuser

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Senior marketing leader specializing in direct-response, paid acquisition, and growth.

United States

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What I'm looking for

I seek a full-time senior marketing role where I can lead paid acquisition, scale funnels and launches, mentor teams, and drive measurable revenue growth in a collaborative, growth-oriented company.

I am a senior marketing leader with two decades of experience in direct-response copywriting, digital acquisition, and growth strategy for mission-driven and entrepreneurial brands. I have led teams and owned end-to-end marketing operations, driving multi-channel paid acquisition (Meta, YouTube, Instagram, Google) and overseeing creative, A/B testing, audience segmentation, and KPI-driven optimization to scale predictable, profitable launches.

My track record includes doubling product sales, growing online revenue substantially, managing seven-figure ad budgets, and supporting six- and seven-figure product launches while coaching and mentoring teams and founders. I combine analytical rigor with hands-on copy and creative direction to design funnels, email lifecycle strategies, influencer and affiliate campaigns, and integrated marketing systems that increase revenue and lifetime value.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

Heartcore Business

Jan 2025 - Present (1 year)

Own the end-to-end paid acquisition and growth engine for an 8-figure entrepreneurial coaching company with a $100k+ monthly ad budget, optimizing multi-channel campaigns to scale six- and seven-figure launches and improve lead quality.

Paid Acquisition Meta Ads YouTube Ads A B Testing Creative Direction Performance Marketing Marketing Analytics

Current

Senior Marketing Consultant

Current

Self-Employed

Nov 2019 - Present (6 years 2 months)

Provide marketing, social media and PR strategy and copywriting for national clients including Google and others, conducting research to identify trends and executing campaigns that drive awareness and response.

Marketing Strategy Copywriting Social Media PR Market Research Campaign Execution Client Consulting

Marketing Director

CRI Genetics

May 2018 - Nov 2019 (1 year 6 months)

Managed a 7-person marketing team and led A/B testing and campaign strategies that doubled annual sales of DNA ancestry, health products, and supplements through optimized funnels and integrated ad campaigns.

Team Leadership A B Testing Facebook Ads Google Ads Email Marketing Analytics

Senior Marketing Manager

Eben Pagan Training

Dec 2017 - May 2018 (5 months)

Built and managed complex online sales funnels with $50k–$100k monthly ad spends, performed copywriting for launches and campaigns, and optimized retargeting to increase ROI for multi-million dollar product launches.

Copywriting Retargeting Email Marketing Affiliate Marketing Analytics Product Launches

Senior Marketing Manager

Bill Baren Coaching

Mar 2016 - Dec 2017 (1 year 9 months)

Defined strategic marketing plans and executed million-dollar product launches and email campaigns to a 150k+ list, improving retention through segmentation and lifecycle optimization.

Marketing Strategy Email Marketing Segmentation Product Launches SEM SEO Social Media Analytics

Marketing Consultant

Self-Employed

Jul 2010 - Mar 2016 (5 years 8 months)

Delivered branding, content strategy, and digital marketing execution for clients across nonprofit and commercial sectors, analyzing campaign data to recommend performance improvements.

Branding Content Strategy Copywriting Digital Marketing Analytics Email Direct Mail Campaign Management

Senior Copywriter & Campaign Manager

International Fund For Animal Welfare

Apr 2004 - Jul 2010 (6 years 3 months)

Wrote and managed international direct response fundraising and advocacy campaigns across 13 countries, contributing to annual revenue of $80M and growing online income from $200k to $1.5M.

Direct Response Fundraising Fundraising Copywriting Email Campaigns DRTV Team Coordination Analytics

Direct Response Copywriter

Bose

Jan 2003 - Apr 2004 (1 year 3 months)

Authored persuasive copy across email, web, video scripts and advertising, maintaining brand voice and delivering content that supported product and engineering requirements.

Copywriting Email Content Video Scripts Brand Voice Editorial Cross Functional Collaboration Content Strategy

RFP/Marketing Writer

Epic Systems

Jul 2002 - Jan 2003 (6 months)

Prepared tailored, high-quality RFP responses and improved proposal processes to support software business development and ensure accurate, persuasive submissions.

RFP Proposal Management Technical Writing Process Improvement Editing

Direct Response Copywriter

Manesis & Associates

Jan 1999 - Jul 2002 (3 years 6 months)

Crafted direct marketing campaigns across interactive, print and broadcast channels for national clients, driving measurable sales results including $300k in six months for a client product launch.

Direct Marketing Copywriting Campaign Development Consumer Insights Multi channel Marketing Creative Direction

Marketing & Direct Mail Coordinator

United Way of Dane County

Jan 1995 - Jan 1997 (2 years)

Produced direct mail campaigns and donor communications that helped meet fundraising goals, revamped publications and created a new website to improve donor engagement.

Direct Mail Fundraising Content Production Grant writing Event Planning Media Relations

Publications Editor

University of Wisconsin Center on Education & Work

Jan 1993 - Jan 1994 (1 year)

Managed editorial strategy and produced national newsletters and grant proposals, conducting research to improve publication effectiveness and audience engagement.

Editorial Management Research Grant writing Publications Content Editing Project Management