ellie lister

I am a driven and outcome-focused leader with over 5 years of experience in driving revenue growth and solving complex commercial challenges within growing startups. My journey has been marked by a commitment to building high-performance cultures and fostering environments where teams can thrive. I am passionate about playing a key role in a startup’s hockey stick growth and am eager to leverage my skills in a new opportunity.

At Penfold, I scaled and led the Account Management team, transitioning it from Customer Success to a high-performing sales team. My leadership contributed to a staggering 1525% increase in intermediary clients and a 900% increase in total onboarded members. As part of the Senior Leadership team, I shaped the company’s commercial direction and identified new revenue opportunities, directly impacting our growth trajectory.

My experience spans various roles, including Product Marketing Manager and Growth Manager, where I focused on maximizing customer lifetime value and driving growth through strategic initiatives. I pride myself on my ability to analyze complex data, implement outcome-driven solutions, and foster strong cross-functional relationships to achieve business objectives.