Elizabeth Njenga

Built and managed a portfolio of 200+ merchants across multiple industries, enhancing digital payment adoption and contributing to a sustained growth in online transaction volumes. Led merchant onboarding for digital payment solutions including payment links, mobile SDKs and card integrations, ensuring over 95% implementation success rate with minimal post-go-live support needs.

Directed the full sales and marketing strategy, launching new travel and events packages that increased monthly revenue by up to 25% through targeted campaigns and seasonal promotions. Established an in-house reservations and booking function that streamlined client handling, improved upselling capacity and enhanced operational tracking and accountability.

Managed a portfolio of 100+ merchants across various sectors, delivering personalized support and generating new business through consistent in-person visits and relationship-driven sales techniques. Re-engaged dormant accounts and led revenue optimization efforts through regular client strategy sessions, increasing transaction volume and driving a 20% lift in average monthly revenue per account.

Built and managed a pipeline of key merchant prospects across Tanzania and Rwanda, consistently updating CRM with actionable insights, progress tracking and lead status to ensure data integrity and sales visibility. Converted prospect lists into active merchant accounts through strategic outreach, diligent KYC compliance and timely follow-ups achieving notable activation rates in emerging markets.

Designed and executed integrated marketing strategies that supported revenue growth across a portfolio of managed properties, helping drive occupancy and event bookings in a competitive hospitality market. Led the development of tailored go-to-market plans for individual properties, highlighting their unique value propositions and aligning messaging across digital, print and on-site channels.

Managed marketing activities and supported revenue growth initiatives. Contributed to brand visibility and customer engagement.

Assisted in managing contracts and supplier relationships for various destinations. Supported the contracts team in negotiations and agreement finalization.

Executed contracts and maintained relationships with partners. Ensured compliance with contractual agreements and supported product development.

Supported product development and managed product information. Assisted in market research and competitive analysis for new offerings.

Currently pursuing a Bachelor of Business Administration and Management at St. Paul's University, with an expected graduation in August 2026. This program focuses on comprehensive business principles and management practices.

Completed an International Honours Diploma in Hospitality Management from Cambridge International College. This program provided in-depth knowledge and practical skills essential for the hospitality industry.

Obtained a Diploma in Travel & Tourism Operation from Career Training Centre. This diploma equipped me with foundational knowledge and operational skills in the travel and tourism sector.