Open to opportunities

ELIZABETH NDUTA

@elizabethnduta

Message

I am an e-commerce and relationship manager driving merchant acquisition and digital payments growth.

Kenya

Message

What I'm looking for

I seek a leadership role in e-commerce or payments to scale merchant acquisition, lead cross-functional teams, grow digital revenue, and drive customer-centric payment adoption in a collaborative, growth-focused company.

I am a dynamic relationship and e-commerce manager with 15+ years' experience across fintech, banking and hospitality, focused on merchant acquisition and digital payment solutions.

I built and managed portfolios of 200+ merchants, led onboarding for payment links, mobile SDKs and card integrations, and helped reduce implementation lead times by over 30% while maintaining a high implementation success rate.

I have overseen sales pipelines exceeding KES 100 million annually, consistently surpassed monthly targets by up to 20%, negotiated B2B contracts and launched targeted go-to-market campaigns through close collaboration with marketing, tech and operations.

I am committed to compliant, customer-centric delivery—balancing KYC/AML requirements with revenue growth—and I seek to apply my merchant onboarding, payments and relationship-management expertise to scale digital adoption in a growth-focused team.

Experience

Work history, roles, and key accomplishments

Current

Relationship Manager – E-commerce

Current

Equity Bank Group Holdings – Finserve Africa

Apr 2020 - Present (5 years 5 months)

Built and managed a portfolio of 200+ merchants, boosting digital payment adoption and increasing merchant acquisition by 20% year‑over‑year while maintaining a 95% implementation success rate. Optimized proposals and cross-functional launches to grow digital revenue streams and reduce implementation lead times by over 30%.

Payment Solutions B2B Sales CRM Management Proposal Development Cross Functional Collaboration Merchant Adoption

Head – Contracting, Sales & Marketing

Lima Travel & Events Ltd.

Jan 2019 - Mar 2020 (1 year 2 months)

Directed sales and marketing strategy, launching packages and promotions that increased monthly revenue by up to 25% and negotiated supplier agreements that reduced operational costs by ~15%. Established an in‑house reservations function to streamline client handling and improve upselling capacity.

Sales Strategy Contract Negotiation Supplier Management Revenue Growth Pricing Strategy Reporting

Senior Sales Executive

DPO (Network International)

Sep 2016 - Dec 2018 (2 years 3 months)

Managed a portfolio of 100+ merchants and reactivated dormant accounts to drive a 20% lift in average monthly revenue per account. Delivered tailored onboarding and after‑sales support for mobile, card and gateway solutions while providing market intelligence to inform product and sales planning.

Field Sales CRM Payments Market Intelligence Reporting

Sales Executive

DPO (Network International)

Apr 2015 - Aug 2016 (1 year 4 months)

Built and converted a pipeline of merchant prospects across emerging East African markets, achieving notable activation rates through strategic outreach and compliant KYC processes. Provided hands‑on onboarding and territory insights to support forecasting and regional campaigns.

Lead Generation KYC CRM Management Market Research Onboarding

Marketing Manager

Trianum Hospitality

Sep 2013 - Mar 2015 (1 year 6 months)

Designed and executed integrated marketing strategies and e‑commerce initiatives that increased direct bookings and improved digital ROI across a portfolio of properties. Managed budgets, go‑to‑market plans and cross‑functional execution to drive occupancy and event bookings.

Marketing Strategy Budget Management Go To Market Market Research Campaign Execution PR