Elisa Islas

I moved to Canada to study Digital Marketing, reinforcing my experience as a content manager and digital copywriter after six years of experience. I am ready to pour my entire mind and soul into projects that ignite my creative drive and align with a meaningful purpose.

I have experience as a social media manager, as well as a content team leader for up to 4 community managers. I enjoy working in collaborative environments where trust is reciprocal and people feel valued. Creative minds are like diamonds- you just have to know how to dig in and bring out their sparkle. I consider myself fortunate always to have great mentorship, empowering me to shine and contribute my best. Some projects to exemplify :

• KFC Day of the Dead. Digital campaign promoting a special edition bucket. I originated and pitched the idea to the creative direction, then to the client, and saw its organic growth surpassing expected conversion results. My key role here was ideation, leading to social media posts and copywriting.

• PayPal Pride Month. Digital campaign promoting a new inclusive feature to choose your pronouns during sign-up. The challenge was integrating an inclusive tone casually and naturally, along with a compelling call to action. My key role here was campaign tagline, scriptwriting and social media posts.

• TELUS Health MyPet launch. One of the latest pieces in my portfolio where I played a key role in designing website content for the new online veterinarian service, aligning TELUS goals and tone with a different target audience