Looking for a job

dharvika ganesh

@dharvikaganesh

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I lead performance-led digital marketing teams to drive scaled ROAS and growth.

India

Message

What I'm looking for

I’m looking to lead performance and growth across international markets—owning full-funnel strategy, CRO, and lifecycle analytics, while embedding AI into creative/SEO workflows. I want a data-driven team where scale and measurable ROAS matter.

I’m a Head of Digital Marketing with 10 years of experience scaling B2C and D2C brands across international markets. I currently lead $1M+/month in ad spend across Google and Meta for 25+ brands in ANZ, backed by a sustained 15X ROAS over 3 consecutive quarters and cross-functional leadership of a team of 15.

I build full-funnel performance strategies rooted in CRO, lifecycle marketing, and revenue analytics—using GA4 and Looker Studio dashboards to guide portfolio decisions like APAC expansion and brand pauses. I’ve delivered measurable gains such as 48% higher website readership, 42% more sign-ups, and repeat engagement up 37% via Klaviyo, while actively embedding AI into creative production, SEO execution, and team operations.

Experience

Work history, roles, and key accomplishments

Current

Head of Digital Marketing

Current

Kickstart Digital

Feb 2023 - Present (3 years 4 months)

Led digital marketing for 25+ B2C/D2C brands, managing $1M+/month ad spend across Google and Meta and sustaining 15X ROAS over 3 consecutive quarters. Drove 48% higher website readership and 42% more sign-ups, and increased quarterly client revenue to $690K AUD (176% QoQ) through full-funnel acquisition and retention strategies.

Google Ads Meta Ads ROAS GA4 & Looker Studio Dashboards A B Testing CRO

Current

Digital Marketing & Growth Consultant

Current

Independent Consultant

Aug 2016 - Present (9 years 10 months)

Provide growth and digital marketing consulting across e-commerce, edtech, senior care, and agency verticals, improving performance through targeted acquisition and conversion optimization. Delivered outcomes including 700% Instagram follower growth (8K to 64.3K), 15% net profit uplift during COVID for high-risk audiences, and 35% revenue growth via Quora/Reddit organic acquisition.

Influencer Marketing Content Strategy Organic Acquisition (Quora Reddit)Conversion Rate Optimization Campaign Strategy Performance Marketing UX Led Rebranding

Head of Copywriting & Social

Macavv Media Pvt. Ltd.

Jan 2020 - Sep 2020 (8 months)

Revamped web copy across 20+ Canadian university websites, achieving 190% uplift in conversion rates through UX-driven messaging and content structure. Produced performance and GTM content that increased platform sign-ups by 76% for KRACKiN and boosted sign-ups by 185% for Etoe Rail Village, while resource packs improved post-engagement conversion by 85%.

Copywriting Social Media Strategy Google Ads Meta Ads Conversion Rate Optimization

Copywriter

Mayapuri Graphics Integrated

May 2016 - May 2019 (3 years)

Developed conversion-optimised content to reduce bounce rates by 25% and improve user retention across key funnels. Created B2B brand narratives that increased organic web traffic by 70% and strengthened positioning across digital channels.

Copywriting SEO & Content