Ekaterina Nikerova
@ekaterinanikerova
Senior Product Manager at Eapteka who launched an ML recommendation product driving ~5% of company turnover.
PortugalWhat I'm looking for
At Eapteka, I launched a greenfield ML-powered recommendation product that drove ~5% of company turnover. I also rebuilt the promotions platform, cutting CAC by 11%, and introduced loyalty programme changes that lifted sales by 7% and cut churn by 12%.
At Ingri LLC, I launched an end-to-end CRM and sales funnel from scratch and implemented marketing attribution that reduced CAC by 25%. Before that, I founded Zaoli, launched its e-commerce store, and reached breakeven in its first year.
Experience
Work history, roles, and key accomplishments
Product Manager
Eapteka
Nov 2021 - Apr 2025 (3 years 5 months)
Led product strategy and delivery across recommendations, promotions, loyalty, and advertising domains, driving cross-functional execution and 0→1 ML product development. Achieved significant business impact including driving ~5% of company turnover, cutting CAC by 11%, lifting sales by 7%, and growing ad revenue by 10%.
Head of Marketing & Sales
Ingri LLC
Mar 2018 - May 2021 (3 years 2 months)
Led B2B marketing and sales across the full customer journey, from demand generation to post-installation relationships. Launched end-to-end CRM and marketing attribution, reducing CAC by 25%.
Founder & CEO
Zaoli
Jan 2013 - Mar 2018 (5 years 2 months)
Hands-on product owner of a greenfield e-commerce startup, defining product, commercial strategy, growth, and operations. Achieved breakeven in year one and +40% revenue in year two through assortment expansion and marketing optimisation.
Education
Degrees, certifications, and relevant coursework
NOVA IMS, Universidade Nova de Lisboa
MSc, IT Management
2023 -
Pursuing an MSc in IT Management, with ongoing studies as of 2026.
State University of Management
Specialist Diploma, Mathematical Methods in Economics
Earned a Specialist Diploma in Mathematical Methods in Economics in 2007.
Tech stack
Software and tools used professionally
Availability
Location
PortugalAuthorized to work in
Salary expectations
Social media
Interested in hiring Ekaterina?
You can contact Ekaterina and 90k+ other talented remote workers on Himalayas.
Message EkaterinaGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
