Elsa Ribeiro

Led end-to-end product strategy and execution for a leading EdTech company, optimising digital experiences for students and staff. Built an agile-driven product team and conducted architecture assessments to ensure long-term scalability.

Directed the Android app strategy to enhance customer acquisition and retention. Executed data-driven initiatives and collaborated with industry partners to improve mobile performance and user engagement.

Led product initiatives to enhance loyalty services, driving customer engagement and lifetime value through data-driven insights and personalized experiences.

Oversaw the development of a cloud-based analytics platform, enhancing forecasting capabilities and coordinating international teams to improve user adoption.

Implemented Warehouse Management Systems to improve efficiency in Consumer Electronics and CPG sectors, and developed Business Intelligence tools to drive operational efficiency.

Led a €16M electric motor plant construction project, focusing on optimizing industrial layout and production flow.

Managed the launch of 'Quiqshop', enhancing the omnichannel retail strategy through innovative project management.

Led the industrialization of new R&D products, focusing on streamlining production efficiency.

Achieved Scrum Product Owner Accredited Certification™, demonstrating proficiency in Scrum methodologies and product ownership roles.

Completed Product Analytics Certification, focusing on data-driven product management and analytics strategies to enhance product performance.

Completed a combined Bachelor and Master of Science in Chemical and Biological Engineering, focusing on the principles of engineering and their applications in chemical processes and biological systems.