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Ekaterina Kirina

@ekaterinakirina

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Senior Sales Representative at Keytom, converting corporate payment-market leads into signed contracts across Europe.

Italy

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At Keytom, I drive corporate sales across European payment markets, from engaging senior decision-makers and generating leads to negotiating terms and signing contracts. I work across IBAN, SEPA, SWIFT, and multi-currency accounts.

At Iberbanco Ltd., I developed new business lines and sales strategies, built client relationships in high-risk sectors including gambling, iGaming, crypto, and Forex, and coordinated with financial institutions and compliance teams on account openings and KYC onboarding.

Through Premium Event, I supported companies with B2B export sales and international marketplace entry, and launched the Premium Sports Store project. Earlier, I worked across corporate services, international trade, events, and travel, including business development and company setup in the UAE.

Experience

Work history, roles, and key accomplishments

Current

Senior Sales Representative

Current

Keytom

May 2026 - Present (5 months)

Driving end-to-end corporate sales across European payment markets, establishing high-value client relationships, and representing the company at industry forums. Owns the full sales funnel from lead qualification to signed contracts.

Sales Cold Outreach Lead Generation Negotiation IBAN SEPA Swift Multi Currency Accounts Payment Infrastructure C level Engagement

Business Development Manager

Iberbanco Ltd.

Mar 2024 - May 2026 (2 years 2 months)

Managed client relationships, identified new business opportunities, and drove sales growth. Developed strategies to increase revenue, improved sales processes, and ensured compliance in high-risk client onboarding.

Business Development Sales Strategy Customer Relationship Management KYC AML Compliance Fintech Gambling IGaming Cryptocurrency Forex Networking Cross Functional Collaboration

Corporate Sales Manager

Palladium Group

Jul 2022 - Nov 2023 (1 year 4 months)

Managed corporate sales for business consulting and corporate services in the UAE. Handled international business structures, negotiations, company registrations, and business relocation.

Corporate Sales International Business Negotiation Company Registration Business Setup Legal Documentation Investment

Business Set Up Advisor

SORP Group

Mar 2022 - Jul 2022 (4 months)

Provided advice on legal requests, tax issues, and business setup in the UAE. Negotiated with foreign contractors and supported visa and contract preparation.

Business Setup Legal Advice Tax Advisory Negotiation Contract Drafting Visa Support Client Needs Analysis

International Trade Advisor

Foreign Trade Development Council

Mar 2021 - Mar 2022 (1 year)

Supported international B2B trade activities, including business missions, market analysis, and exhibition participation. Facilitated business matching and market entry.

International Trade B2B Market Analysis Matching Exhibitions Market Entry

Managing Partner

Premium Event

Dec 2018 - Mar 2021 (2 years 3 months)

Provided comprehensive B2B export support services, including sales, e-commerce integration, and market analysis. Launched a startup project for sports goods export.

B2B Sales Ecommerce Market Analysis Business Development Logistics Customs Support Matchmaking Startup Launch

Managing Partner

Formula Events

Sep 2016 - Dec 2018 (2 years 3 months)

Managed DMC and MICE services for business groups and individual clients at worldwide sports events. Developed and implemented sales strategies.

DMC MICE Event Management Sales Strategy Sports Events Travel Support Booking Logistics

Head of Marketing Department

VeloItaly

Sep 2014 - Aug 2016 (1 year 11 months)

Implemented project management for organizing bike tours in Italy. Developed marketing strategies, managed budgets, and oversaw website creation.

Marketing Strategy Project Management Budgeting Promotion Web Development Contractor Management

Business Travel Advisor

RP-Com Restaurant Professional Company

Oct 2007 - Jul 2009 (1 year 9 months)

Provided private travel support for company founder, specializing in business, VIP, and luxury travel. Handled yacht charters, business aviation, and villa rentals.

Travel Management VIP Travel Luxury Travel Yacht Charter Business Aviation Visa Support

Business Travel Consultant

Marta Holding GmbH

Mar 2006 - Oct 2007 (1 year 7 months)

Provided corporate travel support for top management, including business aviation, hotel bookings, VIP transfers, and yacht charters.

Corporate Travel Business Aviation Hotel Booking VIP Travel Yacht Charter Event Coordination

Department Coordinator

Negus Expo International

Feb 2005 - Mar 2006 (1 year 1 month)

Coordinated B2B exhibitions abroad for Russian and CIS companies, specializing in chemistry and petrochemistry. Managed client relations and travel support.

Exhibition Management B2B Client Relations Negotiation Travel Support Event Coordination