Looking for a job

Eileen Lee

@eileenlee

Message

I lead consumer copy for Electrolux and AEG across APAC and Europe, turning product strategy into compelling messaging.

Singapore

Message

What I'm looking for

I'm looking to lead brand, campaign and consumer-facing copy, turning product strategy into clear, differentiated messaging across global and local markets.

I lead consumer copy for Electrolux and AEG across APAC and Europe, bringing distinct brand voices to life across ecommerce, web, retail, social and video.

I own copy across Food & Taste, Care, Wellbeing and Small Domestic Appliances, translating technical specifications and brand strategy into clear consumer benefits. From brief to delivery, I develop concepts, guide stakeholder reviews and adapt global content for local relevance.

Previously, I created branded content and campaign copy for Samsung, American Express and Mastercard at SPH Magazines, and helped CatSmart increase website traffic by 40% in three months.

I enjoy combining research, product storytelling and creative development to create messaging that is accurate, natural and memorable.

Experience

Work history, roles, and key accomplishments

Current

Senior Copywriter

Current

Electrolux Group

Nov 2021 - Present (4 years 11 months)

Lead copy development for Electrolux and AEG across APAC and Europe, serving as sole APAC copywriter from 2021 to 2024. Own copy across four product categories and manage full copy process from brief to delivery.

Copywriting Brand Voice Campaign Concepts Product Driven Storytelling Ecommerce Web Content Retail Social Media Video Scripts Global to Local Adaptation Cross Functional Collaboration Project Management

Marketing Executive

CatSmart Supply and Distribution Pte Ltd

Oct 2020 - Nov 2021 (1 year 1 month)

Researched and wrote online articles and content for Instagram and Facebook, and proofread fellow copywriters' work. Helped increase website traffic by 40% in three months and Instagram post likes by 25%.

Content Writing Social Media Proofreading Influencer Management Photography Video Live Streaming

Copywriter

Freelance

Nov 2019 - Oct 2020 (11 months)

Translated client brand strategies and creative briefs into branded copy across print, direct mail and interactive formats. Conceptualised social content and campaigns for Facebook, Instagram and forums.

Copywriting Brand Strategy Social Media Content Creation Editing Proofreading

Copywriter

SPH Magazines

May 2018 - Nov 2019 (1 year 6 months)

Created branded content and campaign copy for clients including Samsung, American Express and Mastercard, and for HardwareZone and SPH Magazines titles. Collaborated with design, production, data and development teams to carry creative vision through execution.

Copywriting Branded Content Campaign Copy Research Editing Proofreading Cross Functional Collaboration

Media Executive

IPG Mediabrands, UM and Initiative

Mar 2017 - Dec 2017 (9 months)

Planned and bought media for Johnson & Johnson brands Acuvue and Aveeno, and Columbia Threadneedle Investments. Used GFK, Nielsen Clear Decisions and Moments tools to analyse audience and demographic data.

Media Planning Media Buying Audience Analysis GfK Nielsen Clear Decisions Moments

Marketing Executive

Ben & Jerry's, Little House of Dreams and Dreams and Confett

Sep 2016 - Feb 2017 (5 months)

Led a team of four and developed a creative marketing plan that increased store traffic and drove an 85% increase in sales. Planned and executed a corporate event for more than 300 participants.

Marketing Strategy Team Leadership Event Planning business proposal development Retail Partnerships

Admin Executive & Personal Assistant

Princeston International (S) Pte Ltd

Aug 2014 - Jan 2015 (5 months)

Prepared and negotiated client quotations, reported monthly sales to stakeholders and led weekly status meetings to identify risks and issues.

Customer Quotations Negotiation Sales Reporting Stakeholder Management Meeting facilitation

Marketing Executive

The Pinkroom International Nail Academy

Apr 2014 - Dec 2014 (8 months)

Worked in a team of six on monthly marketing campaigns; managed six social and digital platforms, coordinated promotional events and conducted focus-group research to improve the customer experience.

Marketing Campaigns Social Media Management Event Coordination Focus Group Research Customer Experience