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Erlina Marie Calubayan

@erlinamariecalubayan

Digital Marketing Executive at OaksPlus Limited, growing social audiences and coordinating campaigns for 7oaks Preschool.

Singapore

Message

At OaksPlus Limited, I plan integrated marketing for 7oaks Preschool, supporting enrolment, brand awareness, events and community engagement. I manage social media performance across Instagram, Facebook and LinkedIn, contributing to follower growth on LinkedIn and Facebook from Q3 2025 to Q3 2026.

At Zero1, I shaped brand voice and content strategy as the sole copywriter, contributing to campaigns that brought 2,000+ new Facebook and Instagram followers and doubled engagement. I also implemented a customer-service chat workflow on Respond.io that reduced response times by 74%.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Executive

Current

OaksPlus Limited

Nov 2025 - Present (11 months)

Plans and executes integrated marketing for 7oaks Preschool, supporting enrolment, brand awareness, events, and community engagement. Manages social media content and performance, vendor coordination, lead generation tracking, and campaign reporting.

Digital Marketing Campaign Management Social Media Marketing Lead Generation Marketing Analytics Vendor Management Market Research Content Strategy

Brand Copywriter

Zero1

Sep 2022 - Nov 2025 (3 years 2 months)

Spearheaded brand voice and content strategy as the sole copywriter, ensuring consistency across marketing channels. Produced copy for web, UX/UI, social media, EDMs, SMS, and app content, and implemented a new customer-service chat workflow on Respond.io, reducing response times by 74%.

Copywriting Content Strategy Brand Voice Social Media Marketing Web Content UX Writing Respond.Io Customer Service

Associate Editor

Bubbly Books

Jun 2022 - Sep 2022 (3 months)

Contributed to the editing of 'Retaliate' by Elodie Kyra, and managed social media and marketing campaigns across Instagram, Facebook, and YouTube.

Editing Proofreading Social Media Marketing Content Creation

Editorial Intern

City Nomads

Feb 2022 - May 2022 (3 months)

Researched, wrote, and optimized 3-5 lifestyle articles weekly for a digital publication, incorporating fact-checking, proofreading, WordPress publishing, and SEO.

Research Writing SEO WordPress Fact Checking Proofreading

Sales & Marketing Trainee

Bubbly Books

Dec 2020 - Sep 2021 (9 months)

Managed social media and marketing campaigns across Instagram, Facebook, and YouTube; designed promotional/event collateral and produced original video content.

Social Media Marketing Campaign Management Content Creation Video Production Graphic Design

Intern News Reporter

Singapore Press Holdings, The New Paper

Mar 2019 - Aug 2019 (5 months)

Researched, wrote, and fact-checked 50+ news and lifestyle articles, including front-page stories and pieces subsequently adapted by other news platforms.

Research Writing Fact Checking News Reporting