Ana Karina Larez
@anakarinalarez
Account management and market strategy professional using Power BI to drive data-informed growth in payments and retail.
VenezuelaWhat I'm looking for
I built my career at the intersection of understanding people and markets, shaping commercial strategy, and making things happen. At Procter & Gamble, I strengthened consumer-led market strategy and planning, then translated that approach into measurable sales and in-store execution improvements.
Now at Mastercard, I lead negotiation and execution of commercial agreements with banking partners in Venezuela, supporting full debit market share retention during the Maestro-to-Debit Mastercard migration. I also drive security solutions adoption through value-based selling, and turn payment ecosystem trends and customer KPIs into executive-ready market intelligence.
I’m especially energized by data and automation—designing Power BI analytics tools for market-wide KPI tracking, accelerating strategic information access for senior leadership by >90%, and building process improvements using Microsoft Power Platform. I also lead cross-stakeholder execution, including planning and delivering Mastercard’s “Mastercard Payments Summit,” achieving record attendance across customers and partners.
Experience
Work history, roles, and key accomplishments
• Led negotiation and execution of commercial agreements with banking partners in Venezuela, securing full debit market share retention across all managed customers during the nationwide Maestro-to-Debit Mastercard migration
• Drove Mastercard’s security solutions adoption among cost-sensitive customers through value-based selling
• Developed executive presentations and market intelligence reports
• Coordinated the launch of a trade marketing plan after four years without trade investment in the Venezuelan market, achieving a 28% increase in sales after implementation.
• Designed and implemented sales fundamentals improvement strategies for the Modern Retail channel, accomplishing +12 pp avg in-stock and share of shelf above market share for all categories.
• Developed Budget and Initiati
Worked as a Sales Representative for the HSM channel (Hyper/ Super/ Mass Retail) in the Key Accounts department at P&G Venezuela.
• Directly managed 4 key accounts in the Capital region, achieving an average 58% sell-in increase vs. the channel average.
• Developed an automated ordering tool that reduced the time required to create a suggested order for a client by 70%.
• Completed a weekly ro
Education
Degrees, certifications, and relevant coursework
IESA (Instituto de Estudios Superiores de Administración)
Master's Degree, Marketing/Marketing Management
2026 - 2027
Pursuing a master’s degree in Marketing/Marketing Management at IESA (2026–2027).
IESA
Master's Degree, Marketing/Marketing Management
2026 - 2027
Universidad Metropolitana (VE)
Bachelor of Engineering - BE, Production Engineering
2014 - 2019
Recipient of Honors Student Scholarship.
Class Rank: 2 out of 21
Teaching Assistant | Physics Department.
Universidad Metropolitana
Bachelor of Engineering, Production Engineering
2014 - 2019
Grade: 2/21 (Class rank)
Activities and societies: Honors student scholarship; Teaching Assistant, Physics Department.
Earned a Bachelor of Engineering (BE) in Production Engineering at Universidad Metropolitana (2014–2019). Received an honors student scholarship and served as a teaching assistant in the Physics Department.
Tech stack
Software and tools used professionally
Availability
Location
VenezuelaAuthorized to work in
Job categories
Skills
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