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Edward Smyda-Homa

@edwardsmyda-homa

I turn connected-TV product intent into testable UI specifications, clear microcopy, and accessible user guidance.

Ireland
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What I'm looking for

I'm looking to shape clear, accessible product experiences through UI requirements, UX writing, content strategy, localisation, and close collaboration with design, product, engineering, and research.

At Xperi (TiVo), I own UI behaviour requirements and product copy for TiVo OS, a connected TV platform shipping across multiple hardware variants and 33+ locales. I translate product intent into unambiguous, testable specifications that engineering and QA can use as a build reference.

I've established AI-assisted workflows for specification production and documentation, reducing review cycles from six to two while improving clarity between specs and implementation. I also created Figma AI-readiness conventions that help design teams produce machine-legible files for reliable spec drafting.

I bring a localisation and copy lens to design reviews, identifying string-expansion, RTL, label ambiguity, undefined states, and edge cases before handoff. I conduct usability testing, shape interaction and naming decisions, and publish customer-facing TiVo Support content for non-technical users.

Previously, I led content strategy and Help Centre information architecture at Kneip, migrated Ericsson documentation to Ixiasoft DITA CMS with Ammeon, and produced single-sourced help and multimedia content for Ivanti. Across 15+ years, I've built content systems, UX writing standards, training, and support experiences that make complex products easier to use.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

UI

UX Design Institute

Professional Diploma, UX Design

Completed a Professional Diploma in UX Design in April 2022.

Toronto Metropolitan University logoTU

Toronto Metropolitan University

Bachelor of Commerce, Marketing Management

Bachelor of Commerce in Marketing Management from Toronto Metropolitan University, June 2006.

IT

ITIL

ITIL Foundation Certificate, IT Service Management

Holds the ITIL Foundation Certificate in IT Service Management.

GO

Google

Certificate, UX Design

Earned a UX Design Certificate in November 2021.

Tech stack

Software and tools used professionally

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