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Frances O'Brien

@francesobrien

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Product Designer (UX/UI) & Writer

United Kingdom

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What I'm looking for

I want a full-time UX/UI product design role where I can lead cross-functional teams, build scalable design systems, and create accessible, user-centered products while continuing to apply research and AI tools.

Product Designer & Writer with 13 years of experience in the advertising industry, delivering high-impact, award-winning campaigns for leading global brands, mainly within the TV and entertainment sector. Experienced in managing projects from brief through to delivery, collaborating with cross-functional teams and translating complex ideas into clear, engaging user-facing experiences. Recently completed a level 5 EQF Professional Diploma in UX/UI Design, building practical expertise in user research, wireframing, prototyping and interaction design. Currently applying these skills as a UX/UI consultant for start-ups, helping teams transform product ideas into intuitive interfaces and scalable design solutions but now looking for a full-time position.

Experience

Work history, roles, and key accomplishments

Account Director

Sky

Oct 2021 - May 2025 (3 years 7 months)

Led campaign delivery and stakeholder management for Sky Sports and Sky Original TV documentaries, directing end-to-end production across print, digital and broadcast and increasing trailer reach to over 1M views for multiple shows.

Campaign Management Stakeholder Management Cross Functional Collaboration Creative Direction Project Planning Budget Management

Senior Account Manager

Multiple Agencies

Feb 2018 - Sep 2021 (3 years 7 months)

Managed FMCG and alcohol sector campaigns (e.g., Unilever, Diageo), translating business objectives into user-focused creative solutions and owning project scopes, timelines and budgets in fast-paced environments.

Campaign Management Client Relations Project Management Agile Workflows Budget Oversight Creative Briefing

Account Manager

Universal Pictures

Apr 2016 - Jan 2018 (1 year 9 months)

Led brand partnerships and coordinated creative production for UK and European theatrical releases, delivering multi-channel assets and evaluating audience engagement to inform campaign strategy.

Brand Partnerships Multi channel Marketing Creative Delivery

Account Manager

Multiple Agencies

Mar 2014 - Apr 2016 (2 years 1 month)

Managed campaigns across FMCG, healthcare, retail and alcohol clients (e.g., PepsiCo, Johnson & Johnson, Tesco), coordinating production, shoots and promotional events while owning budgets and timelines.

Campaign Management Production Coordination Event Management Budget Management Client Communication Creative Oversight

Account Executive

Disney

Jul 2012 - Feb 2014 (1 year 7 months)

Supported retail campaigns and promotions for home entertainment releases, coordinating between design, marketing and retail partners to deliver consumer-focused assets on time and to brand standards.

Retail Marketing Campaign Execution Proofreading

Education

Degrees, certifications, and relevant coursework

The UX Design Institute

Level 5 EQF Diploma, Product Design (UX/UI)

2025 - 2026

Activities and societies: Included additional qualification in AI Fundamentals for UX; practical projects in customer journey analysis and design systems.

Completed a university-accredited Level 5 EQF Diploma in Product Design (UX/UI), developing user research, wireframing, prototyping, and accessibility best practices.

The Institute of Promotional Marketing

Diploma in Promotional Marketing, Promotional Marketing

2013 - 2013

Completed a Diploma in Promotional Marketing covering promotional techniques, legal compliance, briefing, research, budgeting and digital channels.

University of Leeds

Bachelor of Arts, Art & Design

2008 - 2011

Earned a BA in Art & Design with modules in graphic design, advertising, web design and an independent dissertation, focusing on creative and practical studio practice.