Edward Simpson

Tech lead in a small team building a React/TypeScript microfrontend application for FX and pricing, used by UK councils and sold to financial institutions. Led development of the shared UI component library and modernized build and deployment infrastructure.

Senior technical owner for a founder-led start-up with live customers, setting architecture and engineering standards. Built features end to end including a reporting suite, marketing attribution, patient messaging, and an LLM-powered WhatsApp agent.

Ongoing development and support of a Magento 2 store for a manufacturer of automotive parts, including a 2026 rebuild with Stripe, multi-currency, and request throttling against scraper traffic.

Sole developer since leaving operations role, built the Magento 2 platform and run every upgrade and security patch since. Manages 80 custom modules covering supplier stock feeds, ERP order sync, promotions, checkout, and payments.

Sole or lead engineer for long-term clients, owning platforms end to end from architecture to hosting and support. Focused on e-commerce sites with accessibility and SEO as first-class requirements.

Lead developer on all React projects and driving force behind modernizing the agency's front-end practice. Built and maintained React, Magento 2, Shopify, WordPress, and BigCommerce sites for agency clients, including upgrades, migrations, and custom themes.

Ran day-to-day operations of a retailer growing 26% a year on average and managed development of its Magento store. Launched the equipment.bikeexif.com storefront, which produced a 24% increase in sales, 36% from overseas, and an email programme with open and click rates 3x and 4x the industry average.

BSc Physics degree from the University of Leeds, completed in 2012.

Adobe Commerce (Magento) certifications, including Certified Master (Full Stack Developer), Subject Matter Expert, Certified Expert, and Certified Professional.