Edward Inserra
@edwardinserra
Product executive with 15+ years in imaging and product management.
What I'm looking for
I am a product executive with over 15 years of cross-functional experience in X-ray detector systems and AI-enhanced imaging. My career has been marked by a proven ability to drive multi-million-dollar hardware and software roadmaps, translating complex clinical and security needs into innovative imaging solutions. I have successfully launched products in regulated global markets, recognized for my ability to synthesize deep technical knowledge with business acumen to accelerate development and go-to-market strategies.
In my current role as a Senior Product Manager at Detection Technology, Inc., I lead product strategy and roadmap execution for advanced X-ray detector platforms. I collaborate closely with R&D, AI engineers, and OEM clients to shape hardware and software capabilities that align with clinical and security workflows. My experience as the Founder and CEO of ItsMyURLs, Inc. allowed me to pioneer the 'link in bio' services space, achieving over 100 million annual users and receiving numerous accolades for innovation and growth.
Throughout my career, I have demonstrated a commitment to excellence in product lifecycle management and regulatory strategy, ensuring compliance with FDA, TSA, and DHS standards. I thrive in cross-functional environments, engaging stakeholders to deliver scalable product strategies that meet market demands.
Experience
Work history, roles, and key accomplishments
Sr. Product Manager, Americas
Detection Technology, Inc.
Jan 2016 - Present (9 years 6 months)
Led product strategy and roadmap execution for medical, industrial, and security X-ray detector platforms, including next-gen photon-counting and AI-integrated data readout pipeline. Defined NPI requirements and regulatory considerations to align product development with FDA, TSA, and DHS standards and expectations.
Founder & CEO
ItsMyURLs, Inc.
Jan 2009 - Present (16 years 6 months)
Envisioned, concepted, and launched the first 'link in bio' SaaS platform, pioneering the 'link in bio' services space and evolving to over 100M annual users. Directed platform architecture, user onboarding flows, and growth roadmap, overseeing cross-functional development and global marketing strategies.
Field Engineer, Medical X-Ray Systems
Associated X-Ray
Jan 2013 - Dec 2015 (2 years 11 months)
Repaired, installed, calibrated, and maintained diagnostic X-ray systems, including general radiography, fluoroscopy, C-arms, and portables. Utilized multimeters, oscilloscopes, and software tools for system diagnostics and calibration, ensuring compliance with regulatory standards through accurate documentation.
Field Engineer, eXaminer 3DX & Body Scanners
L-3 Communications
Jan 2005 - Dec 2012 (7 years 11 months)
Served as a Subject Matter Expert for the eXaminer 3DX product line, supporting over $70M+ in local airport EDS systems to ensure continuous uptime and compliance. Conducted diagnostics, system tuning, and preventive maintenance for advanced 3D imaging systems in high-security environments.
Education
Degrees, certifications, and relevant coursework
Xintra Institute of Technology
Bachelor's, Technology
Completed a Bachelor's degree at Xintra Institute of Technology. The program provided foundational knowledge relevant to future technical and product management roles.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
itsmyurls.comJob categories
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