Edson Coutinho da Silva

Professor of Marketing, Innovation & Entrepreneurship, Production & Quality Management, Project Management, Environmental Management, and Agile Methodologies.

Professor de Gestão de Projetos (Waterfall e Ágil), Inovação e Empreendedorismo, Gestão de Produção e Qualidade, Marketing, Gestão Ambiental e Metodologias Ágeis.

Professor of Marketing Strategies, CX, Innovation & Agile Methodologies (Lean, UX, MVP, etc), Business Management, and Project Management (Waterfall & Agile).

Professor de Estratégias de Marketing, Experiência do Cliente, Inovação e Metodologias Ágeis (Lean, Design Thinking, UX, MVP, etc.) e Gestão de Projetos (Waterfall e Ágil).

Qualifying and empowering professionals in businesses by offering training in marketing, strategy, services, customer experience, agile techniques, and project management.
Consultant for Small and Medium-Sized Businesses (SMEs) on marketing analysis, competition, and consumer behaviour for CS, CX and CRM, along with promotional activities.
Assistance with strategic, business, and action plans for

Condução de treinamentos em marketing, estratégia, serviços, experiência do cliente, métodos ágeis, gestão de projetos para capacitação de profissionais em empresas.
Consultor para Pequenas e Médias Empresas (PME) em análise de mercado, concorrência e estudos do cliente para CS, CX e CRM, com ações promocionais e métricas.
Suporte a empreendedores e empresários em planos estratégicos, de negócios

In charge of overseeing the connected ICU project, which involves educating medical teams in 10 public hospitals and integrating technology, teleconsultations and telemedicine.
Manager oversees the hybrid project plan’s scope, budget, timeline, quality, resources, risks, procurement, and stakeholders, and Scrum for technological stages.
Leader of a 12-person multidisciplinary team and manager of r

Responsável pela gestão do projeto – UTI conectada: 10 hospitais do SUS em integração tecnológica, teleconsultas, telemedicina e capacitação de equipes de saúde.
Gestor do plano de projeto PMBoK: escopo, custos, cronograma, qualidade, recursos, riscos, aquisição e reuniões com stakeholders; e Scrum, gerindo métricas e KPIs.
Líder de equipe multidisciplinar de 12 profissionais e responsável pela co

Professor de Gestão em Marketing, Inteligência de Mercado, Comunicação e Distribuição em Marketing, Gestão de Projetos, Inovação (Design Thinking, Lean, UX, Canvas, MVP e Growth Hacking), Empreendedorismo e Plano de Negócios, Gestão Estratégica, Marketing Digital, Gestão de Serviços, CX, Metodologia de Pesquisa.
Coautor do Plano Pedagógico de Curso (PPC): articulação institucional, diretrizes educ

Professor of Marketing Management, Market and Competitive Intelligence, Marketing Communication and Distribution, Project Management, Innovation (Design Thinking, Lean, UX, MVP and Growth Hacking), Entrepreneurship and Business Plan, Strategic Management, Digital Marketing, Service Management and Operations, CX, Research Methodology.
Co-author of the Course Pedagogical Plan: including Bloom's taxo

Professor of Marketing Management, Project Management, Strategic Planning, Innovation Management, Customer Service Management, Retail Marketing, Integrated Marketing Communications (IMC), Consumer Behaviour, and General Management Theory.
Creator and coordinator of the MBA course: Project Management.

Professor of Marketing, Strategic Business Management, Project Management, Customer Service Management, and Consumer Behaviour

In charge of the PMO's planning and execution, including strategic alignment, culture definition, methodology, procedures, documentation, governance, and metrics.
Responsible for supporting departments in project management, training and developing teams, fostering a culture of communication and managing projects using PMBoK practices.

Professor of Business Management, Marketing, Project Management, Innovation Management, Information Technology and Information Systems in undergraduate courses.
Professor of Marketing, Service Management and Operations, Business Management and Project Management in MBA courses.

Professor of Marketing, Project Management, Business Process Management, Business Management and Information Systems in undergraduate courses.

Responsible for leading customer service, support, and experience projects for financial products and services on digital platforms.
Leadership and management of cross-functional teams, with members from Marketing, Product, Innovation, and Technology areas, in problem analysis and solution design.
Strategic support in marketing actions, digital service design, customer service channels, and the us

IT project manager using CRM and BI to analyse data and provide business solutions for financial institutions: Bovespa, Santander and Itaú.
Diligent in leading cross-functional teams and meetings, overseeing stakeholders, managing several projects, and organising PMBoK procedures in projects.

Responsible for strategic marketing planning for B2B clients, including market analysis, competitor analysis, and technological trends in products, services, and solutions.
Training and qualification of sales force teams to understand customer needs, capture opportunities, and engage in service qualification.
Organising and overseeing business events with partners, such as seminars, public present

Service Co-Creation - Service Co-Production - Customer Experience (CX) - CRM

Dec 2020

Dec 2020

Dec 2020

Dec 2020

Sports Marketing - Sports Marketing Plan - Fan Experience - Sports Ecosystem

Jun 2016

Aug 2016

Dec 2016

Marketing Strategies - Social Marketing - Marketing for Public Health - Health Management

Public Administration - Regional Development - Regional Governance - Social Inclusion

Public Policies - Public Health - Regional Health System - Health Management - Public Policies

Dec 2008 · Expires Dec 2027

Marketing Strategy - Social Marketing - Regionality - Innovation - Public Management - Health Management

Information Technology - Telecommunication - Project Management - Communication Networks

PMBoK - PMO - PMP Certification - Project Manager - Innovation

E_Commerce - Marketing - Digital Marketing - Digital Business

Database - System Analysis - Software Engineering - Project Management in IT