Ebru Usta

Sole commercial owner of the Optical Devices division in Türkiye, managing approximately €1M annual revenue and achieving a 7% increase in profitability within four years. Held full P&L responsibility, including pricing, margin management, and forecasting to European HQ.

Expanded enterprise IT infrastructure portfolio within the broadcast customer base, establishing a strategic partnership with Dell Technologies and generating up to approximately €500K annual project revenue. Managed sales cycles from technical assessment through deal closing.

Managed enterprise IT accounts within a reseller environment, driving project-based sales of infrastructure solutions. Initiated and led large-scale IT infrastructure projects for major enterprise clients, coordinating vendors and presales teams.

Started career within a system integrator specialized in disaster recovery and data protection solutions, including backup and storage infrastructures. Managed client accounts and contributed to project-based infrastructure sales cycles from opportunity development through contract closure.

Completed coursework in Computer Engineering, except presenting the final project.

Attended The Koç School from 1993 to 2000.