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Eamonn Leacy

@eamonnleacy

Commercial Director at Echolution who built Global Blue’s data-driven media platform, generating £20m in recurring annual revenue.

United Kingdom

Message

What I'm looking for

I'm flexible on location for the right opportunity.

At Echolution, I advise financial services and retail brands on commercial and marketing strategy, working with clients across 40+ international markets. I develop full-funnel media strategies and measurement frameworks that connect audience reach to business outcomes.

At Global Blue, I launched a first-party data-powered brand media platform that positioned the company as a strategic marketing partner to luxury brands and generated an additional £20m in recurring annual revenue. I also helped deliver £2m in annual cost savings within 12 months through vendor consolidation and digital optimisation.

I co-founded Magna Carta Spirits, developing a premium gin brand followed by a rum, and overseeing product development, branding, packaging and route-to-market. I established an affiliate programme through Awin and built a trade partnership network to secure retail listings.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder – Commercial Director

Current

Magna Carta Spirits

Nov 2023 - Present (2 years 11 months)

Co-founded an award-winning premium gin and rum brand, overseeing product development, branding, packaging, and route-to-market. Defined and executed business strategies and managed end-to-end project lifecycle.

Product Development Branding Packaging Route To Market Business Strategy Project Management Affiliate Marketing Awin Amazon Listings Lean Startup Trade Partnerships Digital Marketing Social Media PR

Current

Director – Commercial & Client Marketing

Current

Echolution

Apr 2019 - Present (7 years 6 months)

Provides strategic marketing and commercial advisory for financial services and retailing brands in the travel retail sector. Leads full-funnel brand and performance media strategies and negotiates complex commercial agreements.

The Trade Desk Media Math Adform Amazon Ads Meta TikTok JCDecaux Brand Measurement A B Testing Geospatial analysis Performance Dashboards Financial Modeling Localization Digital Compliance

Head of Digital – Product & Marketing

Global Blue

Oct 2009 - Apr 2019 (9 years 6 months)

Led global digital engagement, brand strategy, and partner enablement across 40+ countries. Spearheaded rebrand from Global Refund to Global Blue and launched a data-powered brand media platform generating £20m in annual revenue.